Google Ads Adds AI Max Search Journey Reporting and Expands AI Brief
Google Ads is adding unified AI Max search journey reporting and expanding AI Brief's closed beta to seven more languages, with availability details due later in 2026.
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OpenAI expands ChatGPT Ads with Sponsored Agents, Shopify and HubSpot integrations
OpenAI is expanding ChatGPT Ads with Sponsored Agents, prompt-based campaign management, AI-assisted creative tools and new Shopify and HubSpot integrations. Here is what businesses and marketers need to know.
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Google Ads Adds Spend Benchmarks to Compare Your Budget With Similar Advertisers
Google Ads is surfacing a Spend Benchmarks report that compares weekly ad spend and clicks with similar businesses, offering context rather than a profitability target.
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AI Search Has Not Made SEO Fundamentals Obsolete: What Publishers Should Focus on Now
AI Overviews and AI Mode are changing how people encounter information, but they have not made traditional SEO irrelevant. Google's current guidance says the strongest foundation for generative AI search remains surprisingly familiar: make content crawlable, useful, original, well structured and genuinely worth discovering.
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Write for People, Then Make It Search-Friendly
SEO works best when it helps useful information get discovered. Start with what readers genuinely need, then optimise titles, structure, links and metadata for search.
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Google Search Console Adds Generative AI Performance Reports
Google has introduced dedicated Generative AI performance reports in Search Console. Here's what the change means for publishers and why better measurement matters more than chasing new AI SEO tricks.
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