Business Software Decision Planner
Compare improving a process, adopting software, integrating tools, prototyping and scoping custom software using your own requirements.
Open toolCompare observed funnel results with user-defined planning assumptions, then work backwards from a first-order revenue or customer target.
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Complete the fields to generate an explainable result.
| Stage | People or visits |
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Saving is optional. Downloading a PDF does not create an account or a permanent saved result.
Improve enquiry capture and landing pages, review customer follow-up, or request measurement support. A large stage drop-off alone does not prove the cause.
Actual mode uses observed counts and attributable first-order revenue for one stated period. Planning mode uses only the rates and first-order value you enter. They are not blended.
Expected revenue is a forecast, not cash collected or profit. Large percentage drop-offs identify where people leave a stage; they do not, by themselves, prove the cause.
Read the instructions and labels before entering information. Use consistent units and a single time period. Where the tool compares scenarios, distinguish figures you have measured from assumptions you want to test.
Review the explanation alongside the result, including what is included or excluded. A calculated example describes the values supplied; it is not a quotation, an offer or a guarantee of what will happen. Avoid entering personal or confidential information into inputs intended for general calculations.