Business Software Decision Planner
Compare improving a process, adopting software, integrating tools, prototyping and scoping custom software using your own requirements.
Open toolCompare observed funnel results with user-defined planning assumptions, then work backwards from a first-order revenue or customer target.
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Complete the fields to generate an explainable result.
| Stage | People or visits |
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Improve enquiry capture and landing pages, review customer follow-up, or request measurement support. A large stage drop-off alone does not prove the cause.
Actual mode uses observed counts and attributable first-order revenue for one stated period. Planning mode uses only the rates and first-order value you enter. They are not blended.
Expected revenue is a forecast, not cash collected or profit. Large percentage drop-offs identify where people leave a stage; they do not, by themselves, prove the cause.