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Campaign planning
Advertising Profitability & Break-Even Calculator
Understand one campaign period’s attributed revenue, variable costs and advertising contribution without confusing ROAS with profit.
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Free to use
Calculations are not saved to account history; details are retained only if you submit an enquiry
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02
Your result
Complete the fields to generate an explainable result.
Review my campaign measurement
Share this calculation only if you want FlyingEze to review your measurement approach. No advertising account connection is required.
How to use it
Read ROAS and contribution together
Actual mode uses your observed attributed figures. Planning mode uses your order count and per-order assumptions. The calculator does not infer that advertising caused every attributed purchase.
Contribution after advertising is not total business profit: overhead and other costs you did not enter are excluded. No conversion benchmarks, exchange rates or guaranteed returns are used.
- Define one period, currency and attribution window.
- Enter observed totals or an order-level planning scenario.
- Review contribution and break-even conditions, then copy or print the calculation.
How the numbers are calculated
ROAS = net attributed revenue ÷ advertising spend. Advertising cost per order = spend ÷ attributed orders.
Contribution before advertising = net attributed revenue − variable costs. Contribution after advertising = that contribution − advertising spend.
Contribution margin ratio = contribution before advertising ÷ net attributed revenue. With a constant positive margin, break-even ROAS = 1 ÷ margin ratio; break-even advertising cost per order = average net order value − variable cost per order.