Google Ordered to Open Up Ad Tech Auctions but Avoids Breakup
Google must loosen parts of its ad-tech stack, support rival integrations and accept six years of monitoring, but the court stopped short of forcing an AdX breakup.
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Google Ads Adds Spend Benchmarks to Compare Your Budget With Similar Advertisers
Google Ads is surfacing a Spend Benchmarks report that compares weekly ad spend and clicks with similar businesses, offering context rather than a profitability target.