Google Ads Measurement Updates: What Data Manager and Meridian Changes Mean for Marketers
Google’s September 2026 measurement updates expand Data Manager, enhanced conversions and Meridian. Here is what marketers need to know.
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Google Ad Tech Ruling: What the Six-Year Remedies Mean for Publishers
A US court rejected a forced Google ad-tech breakup but ordered six years of behavioural remedies. Here is what the ruling could mean for publishers.
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OpenAI expands ChatGPT Ads with Sponsored Agents, Shopify and HubSpot integrations
OpenAI is expanding ChatGPT Ads with Sponsored Agents, prompt-based campaign management, AI-assisted creative tools and new Shopify and HubSpot integrations. Here is what businesses and marketers need to know.
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Google Ordered to Open Up Ad Tech Auctions but Avoids Breakup
Google must loosen parts of its ad-tech stack, support rival integrations and accept six years of monitoring, but the court stopped short of forcing an AdX breakup.
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Google Ads Adds Spend Benchmarks to Compare Your Budget With Similar Advertisers
Google Ads is surfacing a Spend Benchmarks report that compares weekly ad spend and clicks with similar businesses, offering context rather than a profitability target.
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OpenAI Turns ChatGPT Ads Into Conversations With Sponsored Agents
OpenAI is testing Sponsored Agents in ChatGPT Ads with selected US advertisers, alongside new AI campaign tools and HubSpot and Shopify integrations.
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Google Avoids Ad-Tech Breakup but Must Open AdX and Accept Six-Year Monitor
Google will keep its ad-tech business intact for now, but a US court has ordered major changes to AdX and DFP designed to make digital advertising markets more open to rivals and publishers.
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