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There’s no doubt that we all enjoy a Christmas pajama set, especially when they are available at an affordable price.
However, shoppers were left stunned after witnessing a group of customers climbing over one another to grab a pair.
A young woman captured the chaos unfolding in the Primark store as they restocked Christmas pajamas.Credit: tiktok/@brunette_aff
Shoppers were observed carrying multiple sets of pajamas.Credit: tiktok/@brunette_aff
One observer of the mayhem was a woman known as Brunette Aff , who decided to record the frantic shoppers.
In the video, a large crowd of women can be seen pushing forward to the newly displayed pajamas in the Blanchardstown store.
As they jostled and shoved each other to secure a pair, three security guards were spotted next to the crowd to ensure that things did not escalate.
Speaking to Fabulous, the young woman remarked: “Everyone was going crazy over the basics, and I couldn’t help but laugh.”
“The way they had been waiting and then rushed in was unbelievable!”
The £17 boyfriend pajamas come in cream with pink lining and printed red bows.
Clearly, they are the must-have item for Christmas this year.
As shoppers hurried away with their purchases, many were seen clutching multiple pairs.
She mentioned that one security guard, who was monitoring the crowd’s behavior, stated that some were planning to resell them online.
“Yes, I was informed by a security guard that they are reselling them on ,” she noted in her post.
The viral pajamas are referred to as a 'must-have' for Christmas.Credit: Primark The fashion and beauty influencer observed the crowd from a distance and could be heard laughing in disbelief at the chaos that unfolded.
“I will definitely remember that moment — it was pure madness and so entertaining to watch,” she added.
The clip quickly gained popularity on her TikTok account @ brunette_aff , amassing over 1.1 million views and 58k likes.
SOCIAL MEDIA REACTS
Viewers of the clip were left horrified by what they witnessed and shared their opinions in the comments.
One commenter wrote: “People have completely lost their minds.”
Another noted: “Collective consumerism brainrot.”
“This is exactly why I prefer online shopping; my patience couldn't handle the absurdity,” remarked a third.
Fabulous' Deputy Fashion Editor on Why Primark PJs Are So Popular
ABBY McHale explains why Primark is famous for its nightwear selection.
Taking up large areas of the stores, it offers everything from trendy satin styles to cozy Disney pajamas and everything in between.
This means you can go to bed looking and feeling great without breaking the bank.
It’s also an excellent place to find pajama dupes.
Last year, Primark had a fantastic version of the Skims pajamas, and their latest dupe resembles those from Victoria’s Secret.
The pink striped pajamas are a great match for the American lingerie brand's offerings; I even own a pair myself.
They are lightweight, incredibly comfortable, and available at a fraction of the price — what’s not to love?
Meanwhile, a fourth commenter said: “I’m sorry, but they aren’t even that nice.”
“They have security for pajamas,” claimed a fifth.
Another added: “If anyone ever sees me fighting for pajamas in Primark, please put me down.”
