THE launch of a ketchup smoothie has been given an almost criminal reception from sceptical food fans.
Heinz linked up with US firm Smoothie King for the concoction — which blends its tomato ketchup with acai sorbet, apple juice, strawberries, and raspberries.
But the creation, available in Smoothie King stores in the US has been labelled “disgusting” and “nasty” on social media .
In June, Heinz unveiled a new ketchup which some customers claimed was “better than the original”.
The “game-changing” condiment has 35 per cent more tomatoes, a “DRASTICALLY” different colour, and even boasts several health benefits .
Heinz’s Tomato Ketchup Zero sent sauce fans into an online frenzy – with many claiming the new sauce has a better taste.
The new Zero ketchup no added sugar and salt, unlike its original counterpart.
According to the beloved sauce brand , 9 in 10 customers said “it delivers the great quality you’d expect from Heinz”, and tastes better than “other ‘Zero’ products”.
Bewildered shoppers poured out on social media, with many shocked at the new launch.
One user said: “IS THAT ZERO CAL KETCHUP?”
Another chimed in: “IS THAT KETCHUP ZERO I’VE NEVER SEEN ONE WHAT IS THAT?”
While a third user said: “It’s DRASTICALLY different in colour than ketchup I have what the hell.”
Heinz also said that the release meets consumer trends , as “50,000 Brits say their top food priority is healthier choices with less sugar and salt”.
