I found the best dupe for a necklace I’ve seen all over social media in Primark & it’s LESS than a seventh of the price

Published on July 14, 2025 at 07:59 AM

SHOPPERS are going wild after spotting a stunning necklace in Primark for just £4.

And not only is it gorgeous and , but it’s and for a head-turning piece of that’s recently been plastered all over .

People wearing masks walk past a Primark store.
A fashion fan has proudly showed off a gorgeous necklace dupe from Primark
Gold initial charm necklace with beach-inspired charms.
Not only is it super cheap, but it’s strikingly similar to a much more expensive version that’s doing the rounds on social media
Gold necklace with sea-themed charms and initial H pendant.
The Gold Ocean Letter Necklace from SAEGE has impressed many online recently

So but you want to without breaking the bank, then you’ve come to the right place and will need to listen up.

One shopper was left open-mouthed after browsing the section in her local store, when she spotted a beautiful charm necklace that’s perfect for .

Thrilled with her find, which cost her less than a fiver, Kathy Louise Murray took to social media to show off her new purchase, leaving many gobsmacked.

Posting on Extreme Couponing and Bargains UK, a private group with 2.6 million members, Kathy uploaded a snap of the £4 necklace, alongside a screenshot of a much more expensive but strikingly similar buy from a small business.

Alongside the post, the superfan wrote: “I’ve been seeing the necklace on the left quite a bit on social media recently.

“I really like it but didn’t really want to pay £30 for it.

“I then found this one in and it looks exactly the same and was just £4.”;

Thrilled with her purchase, she added: “It looks so nice on, I love it.”;

While the Gold Ocean Letter Necklace from SAEGE originally retails at £45 but has since been slashed to £30, Primark’s Initial Charm Necklace will cost only £4.

The beach inspired gold-toned has seven charms, just like the more expensive version, but is less than a seventh of the price, so is great for those strapped for cash.

With this , you’ll not only save £26 compared to the more expensive buy, but you’re sure to add style to any outfit and are bound to turn heads this season.

And shoppers have clearly been left very impressed with the high street find, as Kathy’s post has quickly amassed 202 likes and 46 comments in less than 24 hours.

raced to the comments to share their thoughts on the “luxurious”; necklace, as one person said: “Love the Primark one.”;

Another added: “They look so much more luxurious than the price tag!”;

I actually think the Primark one looks nicer!

Facebook user

A third commented: “Ooh I like this.”;

Whilst someone else beamed: “I actually think the one looks nicer!”;

But at the same time, many encouraged shoppers to “support small businesses”; and slammed Primark’s alternative buy.

One user snapped: “Buy cheap, buy twice.. help the small businesses instead of making them go out of business.”;

A second chimed in: “The cheaper one will probably tarnish very quickly.”;

Another user claimed: “Bargain but unfortunately the one will only last a couple of wears, they tarnish so quick.”;

But in response to comments, Kathy later wrote: “Also...people are allowed to buy what they want to buy without judgment or people giving their opinions on what’s right or wrong...just saying!”;

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