‘Do not pack’ warning over popular kids’ swimwear colour this summer – and there’s more than one you need to avoid

Published on July 24, 2025 at 12:29 PM

PARENTS are being warned about a hidden danger lurking in plain sight - the colour of their children’s swimwear.

So if you’re lucky enough to be heading onthis, then you’ll need to listen up and take notes.

Girl and boy smiling in a pool.
Parents are being warned about a hidden danger lurking in plain sight - the colour of their children’s swimwear

Kids Swimwear Colour

As the summer get underway, UK families are getting ready for amuch-needed getawayto sunnybeachesand waterparks.

However, parents planning to take their youngsters for aswimshould pay attention to the

The consumer watchdog Which? has issued a warning via, revealing that the shade of a swimsuit can make all the difference in a life or death situation, reports the Express .

Alive Solutions conducted tests on to assess visibility and Which? alerted its followers with a stern message.

Which? stated: “The colour of your kid’s swimsuit could save their life.

“If you’re buying a costume for your child, you should choose a bright neon block colour.”

They explained that vibrant neon colours remain highly visible underwater.

But pale blues and whites can become almost invisible, making it difficult to spot a child in distress so do not pack them.

Visibility Tests

The video shows a series of tests evaluating visibility from different angles.

This includes surface level, shore perspective, and from above a shallow depth of two feet.

However, many costumes were found to be “barely visible”.

were neon yellow, green, and orange, while other colours simply faded away.

The organisation noted: “While the darker colours could be seen, they could easily be mistaken for shadow or dirt.”

Alive Solutions’ research indicated that solid colours are more visible than patterns, with neon shades being the most detectable.

The study also found that small patterns don’t significantly affect

Conversely, large dark patterns were shown to greatly diminish how noticeable is.

For example, a plain neon orange swimsuit is more visible against a dark pool bottom compared to one with large navy stripes.

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