MOVE over Santa, the real Christmas hustle belongs to the boudoir.
With the yuletide season on the horizon, the annual battle of celebrity festive lingerie has officially kicked off.
Many stars have rolled out their own sultry lines designed to set pulses racing across the nation.
From fashion moguls to TV favourites heating up the high street, festive intimates are proving to be pure commercial gold.
Here, we look at the top celebs looking to sleigh the competition this year…
1. Sydney Sweeney – SYRN
Looking to land straight at the top of shoppers’ Christmas wish lists is with her new label SYRN’s collection, which has sparked plenty of chatter.
There is no playing it safe with traditional bows.
Ditching safe, traditional bows, the Hollywood heavyweight has leaned into nostalgia by cheekily parodying seasonal favourites like Cindy Lou Who and
Some commenters have criticised her sultry Dr. Seuss look, arguing that the , but it hasn’t slowed down the campaign.
Sydney’s sexy brand – which has many bras from £47 and knickers from £14 – appears to be going from strength to strength.
It doubled its sales in the third quarter compared to the second, generating more than three times the sales recorded in June, according to Page Six .
2. Maura Higgins (with Brooks Nader) – Victoria’s Secret
She may have been an icon in the villa, but has taken her bombshell appeal across the pond.
Teaming up with model , Maura – who has been starring on – has been featured as part of
The two beauties both showed off their sensational figures while posing up a storm in lingerie for a new Victoria’s Secret campaign.
Maura donned a stunning red lace bodysuit that flashed her outer thigh tattoo, with the Irish star adding a matching silk robe over the top.
Fans went wild across Instagram as the fun campaign images dropped, with one writing: “Maura!! Oh I love this line-up.”
3. Heidi & Leni Klum – Intimissimi
Double the supermodel star power has been hired for the latest Intimissimi showcase, with , 53, modelling alongside glamorous eldest child Leni, 22.
The model and her lookalike daughter, whose biological father is Flavio Briatore, have posed for their sexiest shoot yet.
While blonde Heidi wears white thong lingerie, her brunette daughter the identical set in black.
Heidi and Leni first caused controversy by in 2023, when Leni was 19.
Last year star: “A lot of people are like, ‘Oh, I don’t know about mum and daughter doing this together’.
“But for us? I’m proud of my daughter. She’s fine with me like that.”
4. Rihanna – Savage X Fenty
Few designers can command holiday boudoir quite like Bad Gal RiRi, who has raised the festive heat up with her latest Savage X Fenty collection.
Straying far from conventional seasonal looks, the drop mixes eye-popping cutaway detailing with thong detailing.
The singer’s followers went wild for the photos, which Rihanna captioned with: “Because y’all deserve a little extra this holiday season.”
Fans can grab Rihanna’s signature mesh thongs from around £12, while unlined balconettes and strappy bras sit around £35 to £52.
5. Kim Kardashian – SKIMS
Rounding out the holiday race, Kim Kardashian’s viral “Skimsmas” capsule has shown the world how to do festive lingerie in a 60s-inspired range.
While her snaps showed her in a minidress and stockings, Kim got the whole family onboard for the Christmas launch.
Stripping down to just bra and panties, her half-sister rocked a plaid set with some sheer stockings as she knelt on the couch.
All of the sisters, including Khloe, Kourtney and Kylie, were seen posing in sultry positions for the images.
