AN AUSTRALIAN influencer has been accused of using the Bondi Beach massacre to promote her $50-a-month wellbeing program online.
Ashy Bines, 37, posted on Instagram discussing the emotional toll of the Sydney terror attack before directing her one million followers to sign up to her paid membership scheme if they feel “wobbly”.
Ashy Bines has been accused of using the Bondi Beach massacre to promote her $50-a-month wellbeing program onlineCredit: instagram/@ashybines
The Aussie posted on Instagram discussing the emotional toll of the Sydney terror attack before directing her followers to sign up to her paid membership scheme if they feel ‘wobbly’Credit: instagram/@ashybines
15 people were killed in the Bondi Beach massacre which targeted Jewish families celebrating HanukkahCredit: AP
She said: “I feel everyone in Australia is waking up feeling sick just thinking about everyone impacted by Bondi.
“May we support one another and never forget the power of kindness in times like these.”
Bines appeared to suggest that those struggling after the should subscribe to her Rise Inside podcast and wellbeing program.
She then provided a link to the page which charges a $50-a-month.
The influencer wrote: “If I’m ever feeling anxious feelings and wanting to feel more calm, it’s nice to know in less than five minutes that can all change with stopping, breath, connection.
“We have four nervous skin calming meditations all less than ten minutes. RISE INSIDE.”
Raging followers quickly slammed Bines, calling her “the lowest of the low”.
One person asked: “Does anyone else find it really bad taste and just gross that Ashy Bines is using the awful terrorist attack in Bondi to advertise her Rise Inside subscription?”
Another added: “Any influencer using this tragedy to pivot or push a business or product should go straight in the bin. Absolutely foul.”
The post was then deleted following the backlash with Bines yet to formally respond.
The terror attack on December 14 targeted Jewish families celebrating Hanukkah on Bondi Beach.
Two gunmen killed 15 people, including a 10-year-old girl, and sent 40 others to hospital.
One of Bines’ furious fans wrote: “To make money off this is utterly disgusting. This is the lowest of the low. This must stop.”
Another sniped: “Yes, that’s exactly how the people affected by the Bondi tragedy are feeling today, ‘wobbly’.”
Bines has a million followers on Instagram, where she posts fitness videos and poses in skimpy outfits.
One follower said the influencer had “0 shame” as an online pile-on claimed Bines was profiting from the tragedy.
The Bondi Beach shooting was Australia’s.
The dead , a 10-year-old girl, and Brit-born Rabbi Eli Schlanger.
Naveed Akram, 24, and his father Sajid, 50, are accused of gunning down 15 revellers celebrating Hanukkah at a Sydney beach on Sunday
Brazen Bines was slammed online for seeming to profit off the back of the Bondi Beach shootingCredit: instagram/@ashybines
One person commented: ‘Any influencer using this tragedy to pivot or push a business or product should go straight in the bin’Credit: instagram/@ashybines
‘s cousin called him “vivacious, optimistic and full of energy and life”.
The 41-year-old father-of-five “dedicated his life to adding light and to spreading Torah and Judaism”, Rabbi David Lewis told Sky News.
10-year-old Matilda,, was described by her teacher Irina Goodhew as a “bright, joyful, and spirited child”.
Her parents spoke tearfully on Tuesday, calling their daughter “the most kindest person, child ever”.
Hundreds
The two suspected shooters have since been named as father and son Sajid, 50, and Naveed, 24,.
Sajid died after being shot as he cowered on a footbridge with his son as they carried out in 30 years.
Naveed was given life-saving CPR and was rushed to hospital after being hit multiple times by brave police officers.
He woke up from a coma this week and has now been charged with 59 offences, including 15 counts of murder and one of committing a terrorist act.
Akram had his first hearing from his hospital bed, the local New South Wales court said.
The case has been adjourned until April 2026.
Matilda was the youngest victim of the massacre, killed at just 10Credit: AP
A floral tribute outside Bondi Pavilion is so large mourners have to queue to lay bouquetsCredit: AP
One furious follower said the post was ‘really bad taste and just gross’Credit: instagram/@ashybines 
Eze Chidiebere Paul
I'm dedicated to creating high-quality content that informs, inspires, and delights. If you have any questions or suggestions, don't hesitate to get in touch. Happy reading!
