Trois Sitini has been named the EDGE Outstanding Emerging Integrated Marketing Agency of the Year, cementing its reputation as one of Nigeria’s fastest-rising creative powerhouses.
The award celebrates the agency’s bold, results-driven campaigns that merge creativity, data, and cultural insight. In just a few years, Trois Sitini has delivered some of the country’s most talked-about brand moments.
Trois Sitini’s impressive portfolio includes standout campaigns such as the TECNO Camon 40 Launch, which positioned the device as a lifestyle statement through a cross-channel rollout; the YouID Campaign, a multi-layered initiative that achieved over 100,000 downloads within its first three months; and the Hilda Baci Cookathon, a cultural sensation that amplified Nigeria’s Guinness World Record-breaking culinary feat. The agency also drove youth engagement through the TECNO x Nigerian Idol partnership, blending entertainment, influencer collaborations, and digital storytelling, while its Stacked December campaign delivered memorable festive experiences that stood out in a highly competitive season.
Speaking on the win, Ayomide Oyetunde, Public Relations Manager at Trois Sitini, said:
“This award is a testament to what can be achieved when data, creativity, and heart come together. At Trois Sitini, we believe in telling authentic stories that elevate brands and connect with people. This recognition energizes us to push boundaries further and deliver even more impactful campaigns.”
Speaking on the Edge Awards, John Ajayi, CEO and Founder, Marketing Edge Group and Edge Awards, highlighted that the award ceremony serves as a way to celebrate achievement of others and a reminder that hard work, service and innovation are rewarded. “As brands, agencies and personalities navigate the complexities of the Nigerian market, balancing traditional values with cutting-edge technology, this year’s EDGE AWARDS offers a prestigious platform to celebrate those who have pushed the limits of creativity and innovation with insight-driven initiatives” he stated.
With this recognition, Trois Sitini has not only proven its emergence but also positioned itself as a leading force shaping the future of integrated marketing in Nigeria and beyond.
