THE fashion team at Sainsbury’s have just given the classic holiday flip flops a “fun twist” with a nod to a 90s trend.

It’s been a number of decades since jelly shoes first launched into popularity, but the supermarket’s in-house label Tu Clothing is helping to bring them back around again as a suitcase staple.

A woman with dark curly hair wearing a black dress and red flip-flops, seated and resting her chin on her hand.Shoppers are loving the £7 jelly flip flops in Sainsbury’s Credit: Sainsbury's A woman in a black maxi dress and red flip-flops carries a woven straw tote bag.They give a ‘fun twist’ to a holiday staple Credit: Sainsbury's

Insiders at Tu have insisted that jelly sandals are firmly back in focus for summer 2026, with searches for “jelly” on their site up over 6000% year-on-year.

And their £7 jelly flip flops offer a clean, modern take on the nostalgic staple.

Available in black, red and turquoise, they’re lightweight and effortlessly wearable – and come in sizes 3-8.

The pared-back silhouette moves easily from city heat to coastal escape, and are an easy way to dip your toe into one of the season’s most searched and fastest-rising trends.

Describing the Jelly Flip Flops on the website, the TU fashion team say: “This pair of flip flops are a timeless classic with a fun twist.

“Made from a retro-inspired jelly material, they’re a lightweight and eye-catching winner for your holiday suitcase.”

As well as being on-trend for summer, the £7 flip flops are also £27.99 cheaper than the Crocs version – and are very similar to a £23.99 pair being sold in Zara.

And they’ve already received five-star reviews, as one shopper gushed: “So lovely and comfortable. Really looking forward to taking this on holiday. A beautiful colour and at a bargain price.”

Meanwhile, a second wrote: “I brought these in red. Loved them. Then realised there was a sale on and other colours available so I went straight back ordered the blue and the black.

“Love that they are jelly shoes! Love the colours and they are so comfy. Totally holiday ready now!”

Eze Chidiebere Paul

Eze Chidiebere Paul

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