"Star-Studded Lingerie Lines: How Rihanna, Kim K, and Others Are Set to Drive a $50 Billion Boom in the Underwear Market!"

CELEBRITIES are busting out their best moves when it comes to dominating the lingerie market.

A-list stars such as , and are expected to double the value of the market to £75billion by 2034.

Kim Kardashian is leading the way in the undies world with her £3.5billion brand Skims, launched in 2019 Credit: Skims Singer Rihanna’s Savage x Fenty brand comes in at number two, valued at £2.2billion Credit: Savage Fenty Hailey Bieber fronted Victoria’s Secret’s Valentine’s collection this year Credit: Victoria's Secret

is leading the way in the undies world.

She has revolutionised shapewear with her £3.5billion brand , launched in 2019.

Singer brand comes in at number two, valued at £2.2billion.

The brand releases mini collections little and often.

They include the Monamour range the 38-year-old is wearing above.

She markets her brand by getting fellow A-listers including , and to endorse her products.

Actress is also getting in on the act and launched her lingerie brand Syrn in January.

The collection, made up of lace bodices, strappy sets and bust-boosting bras, sold out in hours.

While Syrn’s exact total revenue is not yet public, early reports have indicated that it brought in £13million in its first quarter and is definitely a brand to watch.

Meanwhile, is said to be worth almost £3billion.

The brand is not celeb-owned but uses supermodel “Angels” to promote its ranges.

They include who fronted its Valentine’s collection this year.

Closer to home, 39-year-old Brit model has had her own lingerie collection with since 2012.

She is worth an estimated £40million.

The rankings in the market for bras and knickers are revealed on today’s .

Rosie Huntington-Whiteley has had her own lingerie collection with M&S since 2012 Credit: M&S Sydney Sweeney is also getting in on the act and launched her lingerie brand Syrn in January Credit: SYRN.com