"Primark's Cozy Puffer Jacket: The Hug-Inspired Bargain That's Taking the Internet by Storm!"

Published on October 21, 2025 at 03:59 PM
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THE DREADED arrival of colder months makes it quite difficult to choose between staying warm and looking stylish.

Luckily, the high street has plenty of options for those on a budget – and now has sent fashionistas into a frenzy with their latest addition.

Woman wearing a green Primark puffer jacket.Primark’s Glossy Puffer Jacket comes in khaki – perfect for that pop of colour if you want to stand outCredit: TikTok/@annieeabbishaw Glossy Primark puffer jacket in green.Similar jackets are trending this season – however, most retailers charge £50 and upwards, so you’re really getting a bargain dealCredit: Primark Woman modeling an olive green puffer jacket in a bedroom.The jacket, available in sizes ranging from XS to XL, boasts a glossy finishCredit: Tiktok/@laurenwaugh

are often associated with the school run when the main priority is getting the kids out of the door – however, this £30 wardrobe must-have looks incredibly stylish.

Unlike most winter outerwear pieces that are black, Primark’s Glossy Puffer Jacket is khaki – perfect for that pop of colour if you want to stand out.

If you prefer to stick to more neutral hues, the wallet-friendly buy is also available in grey.

Boasting a regular length and fit, this jacket is bound to become your autumn and winter go-to that’ll keep you toasty in the chilly weather.

The funnel neck and the large hood are the perfect features to hide from the cold temperatures and the Baltic wind – while the pockets will keep your hands warm.

The jacket, available in sizes ranging from XS to XL, boasts a glossy finish.

Puffer season has indeed well and truly arrived – and it’s no wonder the Primark buy has taken the internet by storm.

Several bargain-hunting fashionistas have taken to TikTok to rave over the budget-friendly winter buy.

One shopper, Annie Abbishaw, looked incredible, as she modelled the cosy jacket with a pair of baggy bottoms and the .

”I love it. It’s so comfortable as well,” said Annie who snapped up the jacket in a size medium.

”There were no smalls at all. But to be honest, with a jumper underneath, I wouldn’t want it any smaller.”

The TikToker, who posts under the username @ annieeabbishaw , went on: ”Every single Christmas and every single year I’m literally freezing and I thought a nice big coat would be perfect.

”This is exactly what I was looking for,” Annie said in the video .

Why is Primark the place to go to for bargains?

JUST how does Primark do it? Continue delivering on-trend items at such incredible prices? According to bosses, it's down to four points.

  • They “sell a lot of items” – Thanks to that, they are able to make savings by buying in bulk for their 191 UK stores
  • They “do very little advertising”
  • While their clothes offer the “latest trends”, they “don’t use expensive hangers, tags or labels”.
  • And lastly, they try to be “as efficient as possible when transporting products from factories to stores”. This includes things like asking “suppliers to pack our t-shirts so they are ready to go straight on shelf”.

For more information about how Primark keeps their costs so low, and are able to deliver such amazing bargains, visit the Primark website.

Keen to get your hands on the jacket which feels like a hug in clothing? Best get racing to the nearest Primark now, as some fans warned they’ve been struggling to track it down.

Similar jackets are trending this season – however, most retailers charge £50 and upwards, so you’re really getting a bargain deal.

For instance, rival sells a similar khaki jacket for an eye-watering £80, while a burgundy version at will set you back £49.99.

The popular high street retailer has indeed upped its game recently, with fans loving and going for as little as £8.

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