IF you’ve always fancied a charm bracelet but Pandora is out of your price range, you’ll want to leg it to Primark.
The bargain retail giant has launched a cute ‘charm bar’ in stores where shoppers can build their own personalised bracelets.
Primark has launched a £1 ‘Pandora’ charm bar in stores Credit: TikTok/@prmarkmonkscross
Shoppers can build their own personalised charm bracelet or necklace Credit: TikTok/@prmarkmonkscross
And prices start from just £1, so it’s super affordable.
First up, shoppers have the choice of a £2 gold chain necklace
or £1.50 gold chain bracelet as a base for their charms.
Then there’s a huge range of charms to pick from, with a three-pack of interchangeable charms priced at just £1.
The charms are made using a minimum of 50 per cent recycled metal
Whether you’re looking to treat a ‘princess’ in your life or want to create a beach-themed bracelet, there’s something for everyone.
The Primark charms all come with clip attachments so can be swapped around on your chosen bracelet or necklace.
Staff at the Monks Cross branch in York shared a video of the new range on TikTok.
Alongside the clip, they said: “New in store- a build it yourself charm bar!!”
The store’s post quickly went viral, racking up an incredible 1.1m views.
And shoppers are racing to their nearest store to start creating their own charm bracelet – with many feeling nostalgic about a similar launch 15 years ago.
One person gushed: “When I tell you I have EVERY SINGLE ONE from when they did this in 2011/2012, every £1 of my pocket money went on them.”
Someone else echoed: “They did this before in like 2012 when Pandora bracelets were getting the hype – I vividly remember picking my charms as a 10 year old.”
A third wrote: “Oh I love this I’m gona go next week, I’m gona get the bracelet and charms.”
“Takeee my moneyyyyyy”, cried a fourth.
You can pick a gold chain necklace or bracelet for your charms Credit: TikTok/@prmarkmonkscross
There’s a huge selection of £1 charms on the rack Credit: TikTok/@prmarkmonkscross
And a fifth said: “Omg adorable.”
But some shoppers have been left gutted after noticing something is missing from the range.
“Pleaseee do this in silver this is inequality”, one begged.
Someone else demanded: “I’m gonna need silver.”
Meanwhile, a third asked: “Heyyy do they do silver i look horrible in gold.”
Eze Chidiebere Paul
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