Greengrocer flogging UK’s most expensive apples for eye-watering sum as rival scoffs ‘are you serious?’

A GREENGROCER is flogging Britain’s most expensive apples — for £15 each.

The fruit, flown in by Fish + Meat Shop from , costs the equivalent of nearly £42 a kilo — 14 times the price at a market stall within half a mile.

Notting Hill Fish + Meat Shop is selling £15 apples flown in from JapanSun man Tom Seaward forked out for the fruit, loved by celebs like David BeckhamThe apples weigh about 12oz, roughly twice the size of a braeburn

A melon — also imported from the Far East — will set shoppers back almost £100, while a punnet of extra-large grapes is £80.

Despite the eye-watering cost, the shop is a favourite with celebrity locals, including , and , while singer , is also said to be a fan.

But Meraj Eshagh, 59, who runs a stall at nearby , scoffed at the sky-high prices, saying: “You must be joking

“Are you serious? I have no clue why they’d be selling them for that.

“We sell apples for £3 a kilo.”;

Grown in the Aomori prefecture, 400 miles north of , the apples weigh about 12oz, roughly twice the size of a braeburn.

They are thought to be Fujis, which usually cost a few pounds online.

Yet the fruit is proving a hit — Becks is said to be a regular at the shop, loading his basket with the pricey produce, including the £15 apples and £50 punnets of strawberries.

A source said: “He spends an absolute fortune on the Japanese apples and other fruit — I suppose he can afford it.”;

One shopper, 56, who comes in three to four times a week to buy groceries and salmon for her dog, said: “It’s delicious.

“I would rather spend the money and have a memorable experience.”

Consultant Kirill Voronin, 30, who travelled from Richmond to pick up his £300 haul, said: “We’ve got a lot of stuff.

“It’s convenient and it’s good.”;

• Additional reporting: Harriette Boucher

A kilo of the apples will set you back nearly £42