May Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,730 idols, using big data collected from April 27 to May 27.

BIGBANG’s G-Dragon held onto his spot at the top of the list this month with a brand reputation index of 5,752,691 for May. High-ranking phrases in his keyword analysis included “perform,”; “reveal,”; and “sold-out,”; while his highest-ranking related terms included “,”; “,”; and “highball.”; G-Dragon’s positivity-negativity analysis also revealed a score of 91.25 percent positive reactions.

BLACKPINK’s Jennie rose to second place with a brand reputation index of 5,398,846, marking a 12.61 percent increase in her score since last month.

BTS’s Jin came in at a close third with a brand reputation index of 5,253,566, marking a 6.65 percent rise in his score since April.

IVE’s Jang Won Young took fourth place with a brand reputation index of 5,098,412 for May.

Finally, BLACKPINK’s Rosé rounded out the top five with a brand reputation index of 5,073,254, marking a 12.14 percent increase in her score since April.

Check out the top 30 for this month below!

1. BIGBANG’s G-Dragon
2. BLACKPINK’s Jennie
3. BTS’s Jin
4. IVE’s Jang Won Young
5. BLACKPINK’s Rosé
6. ASTRO’s Cha Eun Woo
7. IVE’s An Yu Jin
8. aespa’s Karina
9. BTS’s Jimin
10. BTS’s Jungkook
11. BTS’s RM
12. BTS’s V
13. BLACKPINK’s Lisa
14. Wanna One’s Park Ji Hoon
15. BLACKPINK’s Jisoo
16. BTS’s j-hope
17. IVE’s Rei
18. Red Velvet’s Irene
19. aespa’s Winter
20. SHINee’s Key
21. Red Velvet’s Joy
22. Red Velvet’s Wendy
23. TWICE’s Nayeon
24. EXO’s Baekhyun
25. OH MY GIRL’s Mimi
26. Red Velvet’s Seulgi
27. Wanna One’s Kang Daniel
28. LE SSERAFIM’s Kim Chaewon
29. BIGBANG’s Daesung
30. THE BOYZ’s Hyunjae

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