"Eye-Catching New Ad from Cherry Picker Maker Takes Inspiration from Louvre Heist: 'When Speed is Essential'"

A GERMAN company raised eyebrows after launching a tongue-in-cheek ad campaign for their cherry picker which was used in the Louvre heist.

Furniture lift manufacturer Böcker posted a picture of the truck and wrote a shocking slogan in German that translates to “When things need to go quickly”.

The German add read ‘When things need to go quickly’Credit: Instagram/@boeckermaschinenwerke/Dimitar DILKOFF / AFP The extendable ladder (C) used by three thieves to access one of the upper floors of the museum is seen during the investigation at the southeast corner of the Louvre MuseumCredit: EPA

Photos of a freight lift went viral as authorities began investigating the lightning-fast daylight heist.

Alexander Böcker, the managing director and third-generation owner of Böcker Maschinenwerke GmbH, said he and his wife were shocked to see that their company’s product had been misused for the brazen robbery.

But they seized the moment to launch an unexpected endorsement campaign for their truck.

The company joked that the machine pictured leading up to the Louvre’s first-floor balcony was capable of lifting “up to 400kg of treasures at 42m per minute – as quiet as a whisper”.

Mr Böcker said: “We had hoped for a bit of attention and some good humour, but the feedback was overwhelming,

“I can understand that not everyone shares this sense of humour, but the vast majority laughed heartily.”

Though he added that the freight lift is not permitted to transport humans.

“Crown jewels, yes. Thieves, no,” the owner of the German company said.

The brazen Louvre heist saw a gang of burglars scaling the side of the world’s most visited gallery before opening a window to enter and steal crown jewels worth $102milllion – all in just seven minutes.

Authorities said they wheeled the freight lift up to the museum and rode the basket up the facade to get in.

They then grabbed priceless Napoleonic jewels before spiriting away on motorbikes through central Paris.

Astonishing new footage emerged showing the burglars escaping down the cherry picker with their stolen loot.

Security guards can be heard swearing in panic and disbelief as they watch the prized jewels disappear.

Laurence des Cars, the director of the museum, admitted there was a secret failure and the museum “failed” to protect the irreplaceable jewels from “brutal” criminals.

Two of the thieves can be seen heading back down the mechanical ladderCredit: Twitter One in high-vis and one in motorbike gear, they climb off and jump on escape scootersCredit: Twitter

“Despite our efforts, despite our hard work on a daily basis, we failed,” she said.

Des Cars revealed that security cameras did not adequately cover the thieves’ point of entry.

She said the security perimeter cameras are ageing and do not cover all the external walls of the Louvre.

The only camera over the Apollo Gallery was facing westwards and didn’t cover the balcony where the break-in took place.

The director said: “We did not spot the arrival of the thieves early enough… the weakness of our perimeter protection is known.”

Over the course of just seven minutes, the thieves grabbed nine glittering pieces from the Napoleon and Empress Joséphine collection – but dropped one as they tore off.

Highly organised criminals stole eight pieces of historic jewellery belonging to Napoleon and JoséphineCredit: AFP The Crown of Empress Eugénie was found broken into pieces below the window A French Forensics Officer examines the cut window and balcony of the gallery at the Louvre MuseumCredit: Getty

They managed to get away with priceless pieces including a tiara, necklaces and brooches that once belonged to Napoleon Bonaparte’s family.

Parisian cops are now desperately trying to hunt down the eight pieces of invaluable jewels .

It comes amid serious fears that the jewels had been stolen so they could be sold off around the globe to the rich and wealthy via the black market where they will likely never be seen again.

Robbers often prefer items that can be broken up, melted or made smaller which can also be converted into cash – such as the jewels.

This is because things like crowns and diamonds can easily be broken apart and sold into several bits.

The final price might drop significantly compared to the entire historical jewel but it does allow for a safer and easier transaction if it goes to market.

If the Louvre’s famous artefacts are already in a safe house, then it is possible that they have already been cut up, melted down or even sold in full.