HOLLY Willoughby is preparing to make her TV comeback with her own YouTube channel.
She will start with a magazine show similar to — the hit she quit in 2023 — effectively marking the dawn of “ TV”.
Holly Willoughby is preparing to make her TV comeback with her own YouTube channelCredit: Shutterstock
Holly will start with a magazine show similar to This Morning — the ITV hit she quit in 2023Credit: Rex
The star will follow in the footsteps of other big names using online channelsCredit: Getty
The 45-year-old is following other big names who have their own online channels, including
She also has a production company on hand, Hungry Bear, which creates and Big Show and is run by her husband
A TV insider said: “This is a massive game-changer for Holly and the wider industry because this show and her channel will be a threat to the main broadcasters, particularly This Morning and ITV.
“Advertisers are increasingly turning away from traditional terrestrial telly and looking for new opportunities and new ways to promote themselves online — and with a magazine show like this it’s the perfect vehicle.
“And if any of the big-name retailers could cherry-pick a presenter who’s an ideal figure to front it, then it is surely Holly.”
The mum of three left This Morning after 14 years amid a plot to kidnap, rape and murder her.
Holly then signed up to front for , which was axed after its debut season in February 2025.
She also hosted the reboot of 14 months ago with pal
Last week
Holly has not been on TV since last March’s final, which was then also axed by ITV.
Her team were approached for comment.
Holly’s Bear Hunt was axed after its debut season in February 2025, pictured with co-host Bear GryllsCredit: Getty
Holly has not been on TV since last March’s Dancing on Ice finalCredit: Getty
Eze Chidiebere Paul
I'm dedicated to creating high-quality content that informs, inspires, and delights. If you have any questions or suggestions, don't hesitate to get in touch. Happy reading!
