HOLLY Willoughby puts on a brave smile while posing with flowers and perfume — after news emerged of her failed kidnapper’s sick prison photo stash.

The TV presenter, 45, looked relaxed in jeans and a white T-shirt as she promoted a Friendship Bundle for on social media.

A woman with blonde hair holds a white rose and a small bottle of perfume.Holly Willoughby looks relaxed in jeans and a white T-shirt as she promotes a Friendship Bundle for her wellness brand Credit: Unknown Mugshot of Gavin Plumb.Gavin Plumb’s disturbing collection of photos was found by prison officers hidden under a mattress Credit: PA

But just yesterday reported that — who plotted to kidnap, rape and murder her in 2023 — was

Staying focused on work, Holly told Wylde Moon’s 172,000 followers that the Friendship Bundle was “the perfect gift for a loved one”.

The discounted bundle includes two bottles of the brand’s signature perfume The Wild.

also sells her other fragrances, candles and diffusers through Wylde Moon.

Holly Willoughby in the Paddock at the F1 Grand Prix of Monaco.TV presenter Holly launched her wellness brand in 2021 Credit: Getty Holly Willoughby smiling and posing in a black off-the-shoulder dress.Holly says the Friendship Bundle is ‘the perfect gift for a loved one’ Credit: PA

She launched the wellness brand in 2021.

Plumb’s disturbing collection of photos was found by prison officers hidden under a mattress.

A source told The Sun: “Plumb is still obsessed with Holly.

“The pictures were taken from magazines.”

Plumb, 39, is serving a life sentence with a minimum term of 16 years at HMP Long Lartin, Worcs, for plotting to kidnap, rape and murder the star.

His sinister plans were online thousands of miles away in Minnesota.