SHE’S the teenage tycoon of the Beckham family, who is preparing to blow up the beauty market next year.
And now has finally confirmed the name of her business, after months of fevered speculation.
Harper Beckham has finally confirmed the name of her brand Credit: Getty
Harper’s trademark application for Harlo By Harper has been signed and sealed Credit: Instagram
Insiders revealed Harper, 15, will be selling products under the brand name Harlo By Harper.
A source said: “Harper has been working on a name with the team working on the brand for a while and came up with Harlo By Harper.
“The trademark applications are signed and sealed.
“Although there is no set date for a launch yet, the aim is to officially start the roll out at some point next year.
“Victoria has been guiding and supporting Harper every step of the way in this venture.
“Both Victoria and David couldn’t be more proud of Harper.”
The Sun first revealed how last year.
She is following in the footsteps of fashion designer , whose own beauty range has proved hugely lucrative since she launched it in 2019.
So popular are Victoria’s products that she sells one of her Satin Kajal Liner’s every 30 seconds and had 25,000 people on the waitlist for her foundation prior to its launch.
She later branched out into fragrances in 2023, with a pop-up in New York opening last week for a limited time to celebrate her signature fragrance, Portofino ’97.
Harper is keen to emulate this success for the teenage market, after .
Victoria previously opened up about Harper’s determination in May and said: “She came to me two or three years ago.
Harper is following in the footsteps of fashion designer Victoria Credit: Instagram
Harper oversaw her first photoshoot for the brand earlier this year and was joined by David and Victoria Credit: Alamy
“She was really struggling with her skin. She used to have beautiful skin, but then like all young girls, she was enticed by certain beauty brands.
“She was putting a lot of product on her face that was not suitable for her skin and consequently ended up going to see a dermatologist because her skin was really, really bad.
“And I went through that journey myself.
“You know, I suffered with child , teenage acne, adult acne, I mean, every acne under the sun, I’ve been there.
“So I could really relate to her.
“And she said: ‘I want to create a brand because I know what I want and I don’t want other people to have to go through what I have been through.’”
Harper, who is working on her business while completing her schoolwork, got Victoria on board by putting forward a business pitch.
“She came to me with two PowerPoint presentations,” Victoria explained…
Harper is working on her business while completing her schoolwork Credit: Getty
Victoria previously opened up about Harper’s determination in May and revealed her daughter’s own skin struggles Credit: instagram/victoriabeckham
“One about this brand that she wanted to create because she was struggling with her skin.
“And the other one was a reason as to why I should let her have a perm.
“She loves products, she loves formulas.
“You know, she’s, she’s even helped me select colours sometimes and I’ve been working on colour palettes.
“I mean, she’s been sitting on my lap taking part in beauty development meetings ever since she was little.”
While Harper’s final list of products are being kept under lock and key, it’s understood the range will include facial washes and creams.
In March this year, Harper for the brand.
She was joined on set by David, 51, and Victoria, 52, who are also parents to Brooklyn, 27, Romeo, 23, and Cruz, 21.
Harper’s final list of products are being kept under lock and key Credit: Instagram/@emmagrede
It’s little wonder Harper has followed in her parents’ entrepreneurial footsteps Credit: Getty
A source said: “Victoria is so proud of Harper and is supporting her all the way, as well as David.
“She knows how difficult the markets can be and has learned so many lessons from her own businesses, she will pass this down to Harper when the time is right.”
It’s little wonder Harper has followed in her parents’ entrepreneurial footsteps.
Together David and Victoria have amassed a fortune of over £500million, through a series of clever business deals.
And Victoria admitted Harper takes after them.
She said: “I’m so proud of all of the children but you know, Harper, she’s very ambitious.
“She’s got big dreams. She’s finding her own sense of purpose and what she wants to do.
“She’s a little entrepreneur herself and I love the fact she looks up to what I do.”
While the family are sadly estranged from their eldest son Brooklyn, who cut off his family last year, Romeo and Cruz have also started to make waves in their careers.
Romeo has become a hugely successful model, walking for Willy Chavarria at and for fashion house at London Fashion Week this year.
He also launched his own sportswear brand, Intra, last month.
Cruz meanwhile is preparing to kick off his debut US music tour next week with his band The Breakers.
Opening up about Cruz’s success, Victoria said: “He has spent years learning to play five or six different instruments, writing his own songs, and putting a band together.
“He’s gone on tour, touring small venues, doing it in a very, very humble way and he’s incredibly talented but he’s learned his craft.
“He’s building his brand.
“That’s just what we do.”
Eze Chidiebere Paul
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