Big Brother Naija first aired in 2006, with Guinnessâ„¢ as the sponsor of the very first season.
Fast forward to 2025, on July 16, at an exclusive media event held at Prince Albert Hall, Oniru, Victoria Island, Lagos, Guinnessâ„¢ was officially unveiled as the Gold Sponsor for BBNaija Season 10: CERTIFIED. A title that reflects not just partnership but deep-rooted cultural alignment.
“Over the years, we have watched housemates come and go—197 of them, to be exact, across 709 days of broadcast. From Katung’s win in Season 1 to Kelly Rae’s victory in Season 9, BBNaija has delivered twist after twist, vibes on vibes, and an endless parade of fashion, friendship, feuds, and feel-good moments. And through it all, Guinnessâ„¢ has been a sure presence, inspiring originality, championing boldness, and celebrating the magic that happens when Nigerians come together to express themselves freely.”;
To the fans, to every housemate past and present, and to everyone who’s ever tuned in, cheered, voted, or debated house drama over a glass of Guinness, of course, here’s to 10 seasons of boldness, and many more to come.
