GEMMA Collins’ second stint in the I’m a Celebrity jungle has been a huge success – for more than one reason.
Not only did she eclipse by , but by doing so, the reality star, 45, was able to show viewers who the real ‘’ is while managing to strip away The GC ‘caricature’ she’s spent years hiding behind.
Gemma showed her softer side during her second stint in the I’m a Celebrity jungle Credit: ITV/Shutterstock
And we’re told, as a result, she’s laughing all the way to the bank this year Credit: WireImage
Wherever Gemma goes she brings the entertainment and her time in the camp was full of hilarious moments.
She also showed off her softer side, particularly when it came to her camp feud with boxer .
When , Gemma said: “You know what? I’m not always used to people dealing with me in an abrupt manner.
“GC wouldn’t have given a flying f**k. But, obviously, me, I am a bit more sensitive.”
And we’re told Gemma’s vulnerability in the jungle is going to be the reason she’s laughing all the way to the bank.
An insider said: “The brands are queuing up to work with her, and whilst TV keeps her in the public eye, it’s the deals with brands that bring the real money in.
“Don’t be surprised if she brings in £5 million in 2026.”
The GC is known for her confidence and diva-like behaviour but Gemma is the first to admit she’s not really like that when the cameras stop rolling.
Appearing on in 2019, she said: “The GC is a bit like Lady Gaga, she’s a character.
Gemma is the first to admit The GC is a ‘caricature’ of herself Credit: Alan Chapman/Dave Benett/Getty I
She and Rami will star in a Sky docuseries later this year about their wedding plans and her IVF journey Credit: Instagram
“I’ve become a caricature of myself.”
After shooting to fame on in 2011, Gemma later cashed in on The GC with her own reality show Diva Forever in 2019.
In recent years her star has continued to rise, with Gemma starring in lucrative collaborations with the likes of Paddy Power and Bailey’s.
The deals meant Gemma once confessed to – and her earning power is only increasing.
A source said: “Last year, Gemma had her most successful year financially ever. She’s worked with everyone from Paddy Power and Trainline to Canva and Bailey’s, and her bank balance has never looked better.
“But, only four months into 2026, and she has already surpassed it so this will be her most lucrative 12 months yet – and the jungle has only helped that.”
Another way Gemma will show fans what she is really like is with her upcoming Sky series .
The eight-part docuseries will follow Gemma and fiance as they plan their dream wedding while also focusing on Gemma’s journey with IVF.
Our insider added: “The show will still have her trademark humour, but it’s more serious than her ITV series, Diva Forever. This is the next phase of Gemma’s career.
“Gemma hasn’t totally ditched The GC – that will always be a part of her persona. But in the jungle she showed the real Gemma, and it’s made her more popular than ever.”
Gemma starred alongside Danny Dyer in the most recent Paddy Power ads Credit: Paddy Power
She has also worked with huge brands including Trainline Credit: Unknown
Eze Chidiebere Paul
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