BEING a Wag is not just about cheering on your footie star man from the sidelines.
Wives and girlfriends also set a goal to score big in fashion, beauty and business.
And they net results using their status and savvy.
’s edits have helped boost her earnings to £2.4million.
’s firm made a £7.5million profit in 2025 and ’s Peacocks collection is doing well.
Here, we meet the who are coining it in.
VICTORIA BECKHAM
£7.2million
Married to: David Beckham
POSH Spice remains the undisputed queen of the pitchside business empire.
Her fashion and beauty companies, Victoria Beckham Holdings and VB Beauty, have turned profitable after years of expansion, contributing to her and David’s
Victoria Beckham Holdings Ltd, which is led by the former singer as creative director, finally made an operating profit of £7.3million in 2025 after years of losses.
And her viral Satin Kajal Eyeliner, costing £33, is a beauty cult favourite.
The star’s bulging coffers have also been boosted by her role in Netflix’s hit 2023 Beckham documentary – part of a £16million deal – followed by her own docuseries last year.
COLEEN ROONEY
£2.4million
Married to: Wayne Rooney
COLEEN’S earnings quadrupled to £2.4million last year thanks to her
Figures filed last month show funds of £2,437,718 – up from £580,779 two years ago. Coleen turned down multiple offers from rival fashion retailers to sign a “multimillion pound deal” to become the face of Primark.
Some of her standout gems and bigger sellers include a £30 faux leather jacket from the Autumn/Winter By Coleen collection with the High Street budget clothing giant.
Coleen’s bank balance has been bolstered further by her 2024 I’m A Celebrity fee, estimated at £1.5million, plus a reported £10million Disney+ deal for family fly-on-the-wall
DANI DYER
£7.1million
Married to: Jarrod Bowen
SHE is currently lighting up our weekends on while off screen, Dani Dyer – who wed star Jarrod in May last year – is sitting pretty on an estimated £7.1million fortune.
She first found fame on TV’s Love Island in 2018 and went on to win the series.
Between prime-time television presenting, hosting hit podcast Sorted With The Dyers alongside her dad – former star Danny – and High Street fashion collabs, Dani has built a commercial empire.
Her inclusive Peacocks line, which launched last year, is her current crown jewel. Shoppers love her seasonal comfort pieces and cosy outerwear, such as the £48 plum dolly coat.
Dani also previously netted an estimated £500,000 deal with fast-fashion brand , solidifying her status as a sales engine.
PERRIE EDWARDS
£15million
Married to: Alex Oxlade-Chamberlain
WITH a personal net worth estimated between £15million and £17.5million, pop star built a massive fortune in girl band , putting her in the top-flight financial league.
The singer proved her business ambition in 2021 when she launched her luxury streetwear label Disora, featuring an £140 signature oversized hoodie that became an instant hit.
However, she recently decided to quietly wrap up the brand – after its parent company accumulated £265,000 in business losses – to focus on family and her solo music career.
Perrie remains firmly near the top of the leaderboard thanks to her lucrative star power.
In the past, the singer’s earnings have also benefitted from a solo recording contract with Columbia Records, and ambassadorship with the Italian sports giant Superga, which is known for its stylish footwear.
SASHA ATTWOOD
£1million
Partner: Jack Grealish
STUNNING was making a name for herself long before her childhood sweetheart Jack entered the big league with his £100million move to in 2021.
The beauty, from Solihull, West Mids, had been scouted as a model aged just 13.
Now signed to Elite Model Management and boasting more than 306,000 followers, business is booming for this Wag, who has a net worth of around £1million.
She has bagged a five-figure deal with , lucrative partnerships with L’Oreal, plus modelling contracts with brands, such as Boohoo and GHD.
Sasha spent years modelling for other big names like and Lipsy before becoming a regular in the VIP stadium boxes.
TOLAMI BENSON
£500,000
Engaged to: Bukayo Saka
isn’t your average influencer making her mark after dating a footie hero.
She was at university studying hard when she got together with ace Bukayo in 2020, and has built a professional career doing PR and marketing while dazzling fans at his games.
Now worth an estimated £500,000, she has become a viral sensation in London and recently attended the Prada show at Milan Fashion Week.
This savvy Wag is now commanding six-figure campaign deals with top-tier luxury fashion houses alongside High Street brands, such as her edit.
And with her 299k Instagram followers, Tolami – who regularly her favourite designers like Tom Ford and Prada – is able to bring in big commercial deals for her online audience.
