JUST over a year before Brooklyn condemned “Brand Beckham” in a scathing social media post, the 26-year-old had plotted to cash in on his family name.
David and ‘s son – who let rip at his parents in a this week – says he has .
Brooklyn Beckham at his Cloud23 launch partyCredit: Getty
His hot sauce was named after his dad David Beckham’s shirt numberCredit: Getty
But the seismic attack on his famous family came after Brooklyn named his after his football legend dad.
In October 2024, – in a sweet nod to his father’s football shirt number. He said at the time: “It’s been a passion project of mine for the last 2½ years, something I’ve literally put everything into.”
However naming it in honour of his dad has caused confusion – after claiming he grew up with “overwhelming anxiety” having been “controlled” by his parents most of his life.
The “hypocritical” move has been slammed by industry experts who claim he could lose £1million a year in endorsement deals by cutting ties with his surname.
David chose to wore number 23 when he joined Real Madrid in 2003 in honour of one of his idols, .
Brand expert Lynn Carratt said: “While Brooklyn has spoken openly about the downsides of carrying the Beckham name, it’s impossible to ignore that he has never said no to the opportunities that name has afforded him.
“From studying photography at Parsons, where he didn’t complete his course, to work experience with internationally renowned photographer Rankin, Brooklyn has consistently had access that most aspiring creatives simply wouldn’t.
“He published his own photography book, worked behind the scenes on a David Attenborough wildlife project, shot a Burberry campaign, and even spent time learning from Guy Ritchie.
“More recently, he’s pivoted again, this time into food and entrepreneurship launching his Cloud23 brand – in a clear nod to his father’s iconic shirt number at and .
“He is also appearing in a documentary training to become a Formula E driver.
The feuding father and son in happier timesCredit: Instagram
“There’s no denying that Brooklyn has made money independently, he’s reportedly worth around £7.5 million, largely through social media, ambassadorial deals, and Cloud23, but equally, none of this would have been possible without the Beckham name.”
Brooklyn – who goes by Brooklyn Beckham-Peltz since marrying his billionaire wife Nicola – also lashed out at his mum for “humiliating him” at their wedding.
after it was claimed she .
He appeared to have no regrets about slamming Brand Beckham as he defended his wife in the cutting statement.
“The narrative that my wife controls me is completely backwards,” said Brooklyn.
For the first time in my life, since stepping away from my family, that anxiety has disappeared.
Brooklyn Peltz-Beckham
“I have been controlled by my parents for most of my life. I grew up with overwhelming anxiety.
“For the first time in my life, since stepping away from my family, that anxiety has disappeared.
“I wake up every morning grateful for the life I chose, and have found peace and relief.
“My wife and I do not want a life shaped by image, press, or manipulation.
“All we want peace, privacy and happiness for us and our future family.”
The Beckhams will be in a tailspin - here’s why there is no going back
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Brooklyn Beckham has delivered what can only be described as the single most damaging blow ever to David and Victoria Beckham, albeit the whole Beckham family, with that explosive statement. But where do the family go from here?
Victoria and David are very much never complain, never explain. They are very much like the Royals in that sense. They will be in an absolute tailspin this morning because this is so damaging. This is a brand, this is a family unit they have built. They love their children dearly. They’ve always protected their happiness and tried to protect their privacy as much as possible. This has just blown every single thing apart.
Do I think the Beckhams are going to come out and say anything? No, I don’t. I think they’re going to say nothing. But I think one thing we can guarantee is there is definitely no going back now.
I think Brooklyn doesn’t want to go back. I think David and Victoria were always really open to reconciliation and I believe they probably still are. But this is so incredibly hurtful of Brooklyn to do so publicly.
Every single time I see an Instagram post by Brooklyn, his followers comment saying: ‘Call your parents!’ I wonder now if those people might have changed their minds and may be backing Brooklyn a bit more? Or are people are still going to be team Victoria and David?
It’s a tough one, but this is explosive and I actually still cannot believe what has happened.
While Brooklyn’s wealth isn’t directly tied to the wider Beckham family fortune, estimated at around £500 million through David and Victoria’s combined earnings, his career has been deeply intertwined with the Beckham brand.
“By distancing himself from that legacy, he risks real financial consequences,” added Lynn.
“Luxury and heritage brands, watches and fashion, tend to favour stability and prestige.
“If they’re choosing one Beckham, they may now opt for Romeo or Cruz instead.
“Family led storytelling and appearances, and the implied endorsement of David and Victoria are a huge part of the value proposition and that disappears if ties are cut.
“Yes, the family feud is generating headlines and boosting Brooklyn’s visibility in the short term, but that attention is temporary, and brands are already cautious.
“Online backlash suggests a growing perception of him as spoiled, exactly the opposite of what brands want.”
Eze Chidiebere Paul
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