FATHER’S day is just around the corner – and shops are packed with gift ideas.
Now Aldi has got in on the action, launching a range of bargain aftershaves.
The three fragrances are in store now Credit: Jay Soundo
Aldi launched a funny ad to go with the launch Credit: Jay Soundo
And shoppers are loving the fact they’re cut-price dupes for some pricey big names.
The three new luxury fragrances for men are priced at just £4.99 each.
Available in stores now, the team insists dads are guaranteed to get luxury scents – without the premium price tag.
Across the range shoppers can save up to 94 per cent compared to high end brands, such as Dior, Ralph Lauren and Hugo Boss.
The fragrance must haves arrive as new research by Aldi reveals two thirds of Brits believe affordable perfumes can smell better than luxury originals.
Meanwhile, while 57 per cent said they’ve received more compliments while wearing a cheaper alternative.
As the nation pivots to affordable alternatives, Aldi released a tongue-in-cheek “Aldi Fragrance Advert” inspired by classic designer adverts, starring store employee Dave.
Lacura Solar Drift Eau de Parfum is a fresh, lightly floral blend featuring bold base notes of Leather, Vetiver, Amber, Musk and Patchouli.
Laced with top notes of Mandarin, Bergamot, Lavender, Violet, this new men’s fragrance is said to be a dead ringer for Dior’s Farenheit – which retails at a far pricier £116.
Meanwhile, Classic Edge is a warm combination built on a base of Sweet Vanilla, Sandalwood and Cedar.
Designed to linger, last and lead to compliments, top notes of Crisp Apple, Plum and Bergamot it’s a dapper dupe for Boss Bottled, which sells for £52.80.
Next up is Urban Dusk which the team says offers a vibrant yet refined fragrance blending aromas of Tonka Bean and Wormwood with fruity finishing notes of fresh Mango, Tangerine and Lemon.
This bottle is said to be a perfect replacement for Polo Ralph Lauren Black, which is usually priced at £87.
Shoppers looking to sniff out a bargain had better be quick, as with all Specialbuys, once they are gone.
Eze Chidiebere Paul
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