HYBE subsidiary ADOR has appointed a new CEO.
On August 20, the label revealed that Vice President Lee Do Kyung has been appointed as its new CEO.
Explaining the decision, ADOR stated, “This move is intended to further strengthen the label’s operations as a company dedicated to planning and managing artists’ activities, including albums and concerts.”
Previously, in August of last year, ADOR appointed HR specialist Kim Joo Young as CEO in order to separate production and management and stabilize its organizational structure through appropriate personnel restructuring. With those goals now accomplished, the board has chosen to shift toward a system that can more swiftly support artist activities and business growth—entrusting the role to a leader with hands-on expertise in label management.
The newly appointed CEO, Lee Do Kyung, joined HYBE (formerly Big Hit Entertainment) in 2019, where she helped shape the company’s vision and business strategy while spearheading new ventures. In 2022, she served as Vice President of HYBE Music Group’s IPX Business Division, which focuses on expanding artist IP–based businesses, playing a key role in advancing solutions that leverage artist IP.
Her track record also includes overseeing HYBE Music Group’s entire merchandise, pop-up store, and light stick businesses, as well as leading THE CITY project—a large-scale collaboration that applied artist IP across entire cities where concerts were held, offering fans immersive experiences beyond the stage.
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