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Seaside town dubbed ‘UK’s most beautiful’ set for major upgrade to historic town centre – including a new hotel and spa

Published on May 03, 2025 at 09:00 PM

A SCENIC seaside town in southwest Wales could see a significant boost as its historic centre is set for renovation.

Town Hall is in the works to be transformed into a luxury and spa.

Tenby harbor in Pembrokeshire, Wales, with colorful buildings and many boats.
Tenby in southwest Wales is set to undergo a major development as the old town hall is converted into a luxury hotel and spa
Tenby, a walled seaside town in Pembrokeshire, with colorful houses and boats in the harbor.
The seaside town was previously named among the UK’s most beautiful
Tenby Town Hall market.
The Town Hall, located on Tenby High Street, currently houses a local market on its ground floor

Described as the “jewel in the crown”; of the “Welsh Riviera”;, Tenby is home to just 4,090 residents.

Located just over an hour drive from , it has established itself as a tourism hot spot, offering and even a ghost tour.

In fact, Tenby was even named as one of the UK’s Most Beautiful Coastal Towns in 2024.

Plans to convert Tenby’s old town hall and a former department store into a luxury hotel, spa, and restaurant complex were approved in early April.

The project sets out to further enhance Tenby’s appeal as a top tourist destination, attracting visitors year-round while stimulating the local economy.

One of the two iconic buildings at the centre of the plans, the historic hall was first established as a Market Hall in 1829 before being remodelled in 1860 to serve as Tenby Town Hall.

Through preservation of the Grade II-listed structure’s exterior, the development aims to introduce modern amenities while maintaining the town’s unique character.

Developers seek permission to partially convert the market hall and town hall building into a modern hotel, spa, and restaurant, hoping to breathe new life into these underutilised structures.

These proposed plans outline a 20-room hotel located across the two buildings, including two roof extensions.

The design also include a spacious ground-floor reception area, a gym, treatment rooms, and a café while a diner restaurant will provide a new culinary destination for both locals and tourists.

Local council has requested assurances that the market’s ground floor operations will be maintained, while a clear action plan for potential market hall refurbishments is also set to be implemented.

Tenby’s history with hospitality dates back as early as the 18th century, when the rise in popularity of sea-bathing made it a tourism hot spot.

Elegant hotels and bathing houses were constructed in the area, with Georgian and early Victorian designs still dominating the town’s architecture.

As well as the former town hall, other historic locations include Tenby Castle, Tudor Merchant’s House, and St Mary’s Church.

History buffs can learn out about the town’s evolution at theTenby Museum and Art Gallery, which charges a £6 entry fee.

Meanwhile tickets to the merchant house will set you back just £7, while the local castle is free to explore.

And for warm sunny days, enjoy a beach day at one of the golden sands located within walking distance of the town centre, including North Beach, Castle Beach, and South Beach.

Adrenaline junkies can also choose from a variety of water sports, including paddle-boarding and jet skiing.

Visitors can also venture out to the holy Caldey Island, located just a 20-minute boat journey from either the harbour or Castle beach, depending on tides.

The small island has a rich history dating back to the sixth century, when St. Pyro established a hermit’s cell, which later evolved into a monastic community.

Inhabited since the Old Stone Age, the island has had various monastic orders have reside there, including Benedictines and Cistercians.

There’s a small shop and post office, as well as a lighthouse and scenic walks offering beautiful views of the Pembrokeshire coastline.

And while construction gets underway for Tenby’s latest luxury accommodation, there are currently a variety of options to choose from, with the local Town Crier offering rooms from £89 per night.

There are also an array of local restaurants and gastro-pubs on offer, including The Baytree, Billycan, and The Cove.

View of colorful houses in Tenby, Wales.
Tenby, known for its colourful houses and bustling harbour, has a long history as a fishing village
Tenby town wall with flower decorations, benches, and a street view.
Visitors can take in a wide variety of historic architecture spanning centuries while exploring Tenby

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