Virgin Media Issues Humiliating Apology After TV Gaffe Labels Wales Star a 'W****'

Published on November 08, 2025 at 05:57 PM
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VIRGIN MEDIA was compelled to issue an embarrassing apology after mistakenly labeling a Wales rugby star as a “w****.”

This unusual blunder occurred on the TV service page, where Scarlets hooker Ryan Elias was inappropriately described with an X-rated term.

Wales rugby player Ryan Elias applauds the fans.Virgin Media was compelled to apologize after incorrectly referring to Wales hooker Ryan Elias as a ‘w****’Credit: Getty

The international star was featured as a guest on the Welsh chat show Jonathan, hosted by Jonathan Davies, which airs on Thursday nights on the Welsh language channel S4C.

Virgin Media’s listing described, in English, how both actress and hooker Elias would appear on the upcoming episode.

However, the Welsh translation mistakenly used the term “butain” to describe Elias’ rugby position – which translates to the inappropriate word “w****.”

They should have correctly used the rugby term “bachwr.”

This mistake was quickly noticed by numerous Welsh rugby fans.

One fan commented: “Google Translate let you down.”

Another remarked: “Hilarious.”

One observer noted: “Oops!”

Another added: “The lesson here: use proper translators!”

The error compelled Virgin Media to issue a sincere apology.

A statement to the BBC read: “We are aware of a translation error that appeared on our TV guide.

“This was promptly corrected by our external provider, and we apologize for any distress caused.”

Frequently Asked Questions

What was the error made by Virgin Media?

Virgin Media mistakenly described Wales rugby player Ryan Elias using an inappropriate term in the Welsh translation of their TV listing.

How did fans react to the mistake?

Fans reacted with humor, pointing out the mistake and suggesting that Virgin Media should use proper translation services.

What was Virgin Media's response to the issue?

Virgin Media issued an apology, acknowledging the translation error and stating that it was corrected by their external provider.

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