A SEASIDE resort town is preparing to celebrate Christmas on the beach tomorrow (August 5) as part of an unusual tradition.
Locals have been encouraged to put on a Christmas jumper and a pair of flip flops for a day of carolling and ice creams.
A Yorkshire town is set to celebrate Christmas tomorrow, with an array of festive activities and Santa on the beach Credit: Visit East Yorkshire
Bridlington, on the East Yorkshire coast, has marked Christmas in August for the past three years Credit: East Riding of Yorkshire Council
Residents of Bridlington, on the East Yorkshire coastline, are set to celebrate tomorrow in a packed programme of festive entertainment.
Known as “Bridmas Day”, the jam-packed day of activities is organised by East Riding of Yorkshire council to promote the town as an all-year-round destination.
A cabinet member for the council, Nick Coultish, said Bridmas Day has become “one of the highlights of events calendar”.
Throughout the day, families will be able to buy goodies at the Christmas Market, enjoy their favourite festive music, and watch a showing of The Grinch.
Children can even meet Santa at his summertime grotto on Bridlington South Beach, where a tree will be put up to mark the occasion.
Local businesses are expected to take part in the celebrations by dressing up their stores in Christmas decorations.
For Bridlington, the festivities mark the beginning of its seasonal offers launch, where locals can snap up prizes and exclusive offers for a number different activities.
These include a family day pass to the historic country house Sewerby Hall and Gardens, tickets on the Santa Express, and two tickets to see a tribute act at Bridlington Spa on Friday night.
A Christmas tree is set to be put up on the beach, with local businesses expected to take part in the festivities too Credit: East Riding Council
Celebrations will also include a number of giveaways and discounts, such as the chance to win tickets for a Shania Twain tribute act Credit: East Riding Culture and Leisure
Visitors can also secure a 10 per cent discount for the local Pantomine of Cinderella, starring Celebrity Big Brother winner, .
Despite the positivity from East Riding of council, who have counted down the days with 12 Days of Christmas posts, others are more sceptical.
One local said: “Come on guys. Let’s enjoy our lovely summer without being reminded of Christmas just yet.”
Bridmas Day will be celebrated in Bridlington Spa from 10am to 4pm tomorrow, with a number of free events on offer.
Eze Chidiebere Paul
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