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When it comes to the colder months, everyone appreciates a warm knit.
Now, shoppers are heading to Sainsbury’s for a comfortable staple that can be worn in TWO different ways.
It looks fantastic as an oversized jumper.
It can also be styled as a mini dress.
Tu Clothing is the supermarket’s own fashion brand, consistently delighting fashion enthusiasts with its trendy selections at affordable prices.
The fashion team has designed a knitted essential that can be worn as a mini dress or an oversized jumper.
Describing it online, the team states: “This neutral dress is crafted from a cable-knit fabric, made with wool for added warmth.
“Featuring a flattering roll neckline, long sleeves, and cut to a mini length.
“The ideal piece for transitioning from day to night this season.”
It is available in two colors: a neutral stone shade and a seasonal chocolate brown.
The website showcases it styled both as a dress with tights and boots and as a casual jumper over a long skirt.
Shoppers are loving the look, which comes in sizes small to extra large and is currently reduced from £24 to £19.20.
One fan remarked: “Cozy and stylish, perfect!”
Another shopper enthused: “I haven’t worn it yet, but it feels soft & cozy.
“Lovely chocolate brown color. Nice length & high polo neck.”
A third customer said: “I’m really pleased I bought this; it looks great with tights and Chelsea boots!
“Tu has done it again, combining great quality and style at an affordable price.”
Meanwhile, a fourth added: “I’m stocking up for my winter wardrobe; this is a fantastic jumper dress that can be worn casually or dressed up.”
Is Supermarket Fashion the New High Street?
Deputy Fashion Editor Abby McHale shares her thoughts:
Supermarkets have significantly improved their fashion lines. These days, as you go in for your weekly grocery shopping, you can also find a variety of stylish, budget-friendly pieces for the whole family.
Tesco recently reported a 0.7 percent increase in quarterly sales due to 'strong growth in clothing,' while M&S has become the top destination for women's fashion on the high street.
Asda’s clothing line, George, generated £1.5 million for the supermarket in 2023, with 80 percent of Sainsbury’s apparel sold at full price rather than discounted, and Nutmeg at Morrisons also saw a 2 percent increase in sales over the past year.
So, what makes supermarket fashion so successful?
Besides being affordable, the clothing is also of good quality, with many items participating in initiatives like the Better Cotton Initiative.
Often, they focus on classic pieces that customers know will last for years.
Additionally, their large stock purchases allow them to quickly turn around new items and buy at lower prices due to volume.
Frequently Asked Questions
What are the benefits of shopping for clothing at supermarkets?
Supermarkets offer affordable fashion options that are often of good quality. Many items are designed to be timeless, ensuring longevity in your wardrobe.
Are the fashion items available in different sizes?
Yes, most supermarket clothing lines offer a range of sizes, typically from small to extra large, to accommodate various body types.
Eze Chidiebere Paul
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