SQUEALING on camera last week, TikTok star Yasmin Hadfield couldn’t wait to tell her followers she had a coveted invitation to the opening of the Sephora store in Wales.
After months of controversies followed by a devastating miscarriage, what should have been a happy moment for the influencer mum, 32, quickly turned sour as former fans accused her of faking her involvement with the brand. Here we take a look at what went wrong for Yaz – plus the truth behind THAT controversial invite.
Influencer Yaz Hadfield has faced a number of controversies in her career onlineCredit: Instagram/yasminhadfieldx
Yaz appeared at the Sephora store opening in Cardiff – but her attendance was doubtedCredit: Instagram/yasminhadfieldx
Our insider said: “It’s been an incredibly difficult few months for Yaz – she has battled addiction and had a tragic miscarriage, which she has really struggled to come to terms with.
“That all happened only months after she had overcome not just one but two cheating scandals, which really saw a lot of the internet turn on her.”
The invitation to opening was a real turning point for her, she felt she was finally being accepted back into the fold of fame.
But things quickly turned sour, and she was mercilessly mocked when people claimed she had pretended to be invited to the event in . We can reveal she was invited to the opening – but just not by Sephora.
It’s certainly not been trouble free and at times things have become very murky for the girls.
Insider
Yaz was taken to the event by the marketing team Capsule, who work with a variety of brands, including luxury line Mario Badesco.
She attended alongside her best friend Chloe Birdsall, who has told us what really happened that day.
Chloe explained: “It was so lovely, we got a little lesson about the brand and all the products from their rep, who invited us to the spa in which apparently Martha Stewart loves.”
She says the backlash towards Yaz “broke her heart”, adding: “ I think people online got confused by a “collab” and a PR invite? They’re not the same thing.
“Loads of lovely people got photos with Yaz and it was so lovely after the horrid few years she’s had, seeing her in her element.”
Chloe added: “She would do anything for anyone; she has a heart of gold. We all make mistakes and life tests us but she’s held to a different standard online. It’s horrid to see.”
Yaz lives in Wales and is married to Lee Hadfield – they have a son called Wolf. Eden is married to Lloyd, and they share a son called Sonny. On screen, they had the picture-perfect families.
Drink and drug addiction
Behind closed doors, something much darker was going on – Yaz was secretly battling drug and addiction.
Today, she is nine months sober, but at one point, there were fears that addiction could take over her life. Her dad, from Tunbridge Wells, stepped in last and told her it was time to take action.
Recalling that moment, she explained: “I was just like, right, Yasmin, you literally have one more chance at this beautiful life you and Lee have built. You either take it or you just continue on the path you were on.
“My dad was the only person who could get through to me on Christmas night and he spoke to Lee.”
She credits Lee as helping to ‘put her back together’, and admits she considered wiping her online history – riddled with embarrassment and shame about her dishonesty for all those years.
She said: “I could have so easily removed all the content from the last few years and started from scratch. And not allow people to go back through fishing and trying to look where they can see me a bit bug-eyed or where they can see me looking a bit worse for wear. But I don’t want that. I want to be real.”
Sisters Yaz, Eden and Freya are all known for sharing their lives onlineCredit: Instagram/yasminhadfieldx
Yaz with her husband Lee, who she shares a son withCredit: Instagram/yasminhadfieldx
Eden with her husband Lloyd – who Yaz is very close to
She suffered heartache a few months ago when she discovered she had miscarried – leaving her in a state of disbelief and although she shared what was going on with her followers online, Yaz took a real step back.
Yaz and her sisters Eden, 27, and sister Freya are not new to the internet – they’ve been making content for years and have over three million followers between them, but it’s been far from easy.
Shocking claim rocks the family
Our insider said: “Almost straight away, Eden was subjected to backlash and trolling. She was rapidly gaining followers, and while she had millions of fans, there were, of course, some people who picked fault with everything she said or did.
“It’s not been much better for her sisters, and all three of them have come offline at various points to reevaluate their careers.
“Yaz has been painted as a homewrecker, while Eden has dealt with allegations of being a predator. It’s certainly not been trouble-free, and at times things have become very murky for the girls.”
The online barrage was nothing new to Yaz – having been through it all before with her sisters.
Yaz can’t escape Eden’s comments and often feels like she spends a lot of time and energy defending her.
Insider
The first major controversy came when Eden made an off-the-cuff remark about ‘fancying’ a young boy in a play.
In a video, she said: “The lead was 10 and I fancied him. I’m not ashamed.”
She said she was 18 at the time, and her comment went viral, sparking the first attempt to cancel her for being a ‘predator’.
Eden later backtracked and apologised, insisting she hadn’t meant what she said. In one of her many apology videos, she said: “To have to say those words is absolutely disgusting. But this is the bed I laid for myself.”
Soon, people picked up on every wrong move she made – and there were a number of instances when she left viewers gobsmacked when she made risky comments in front of kids, which many felt were inappropriate.
Our insider said: “The whole thing caused such a drama and keeps coming back to haunt them both. Yaz can’t escape Eden’s comments and often feels like she spends a lot of time and energy defending her.”
VERY close with her brother-in-law
More recently, wild rumours spread that Yaz was in love with Eden’s husband Lloyd.
Our insider said: “Lots of people think the relationship Yaz has with Lloyd is weird, and they can’t understand how they could be so close.”
She has fueled the speculation, admitting she is indeed obsessed with him.
Yaz told Eden in one video : “I was obsessed with Lloyd. I was honestly obsessed with Lloyd from the second I met him, wasn’t I?
“I have always loved him. Always will love him. Not having an affair with him, but do have an abnormal obsession with Lloyd.”
Yaz revealed she had been struggling with drink and drug addictionCredit: Instagram/yasminhadfieldx
The star met lots of fans at the event
Yaz was invited to the event – despite the claims
Eden became so enraged by the constant comments, she hit out in a fiery video online, but insiders have told us the constant speculation is, in fact welcomed by the girls.
They said: “There is the idea that Eden and Yaz say things they know could get them cancelled because it leads to lots of engagement. is their job, so they do need to make ney and stay relevant, and this is a great way to get people talking.”
Yaz was caught up in another scandal when an user accused her of sleeping with her husband while she slept upstairs with their baby.
She fiercely denied the ‘vile’ claims and said she was most upset about being branded a bad mum amid all the drama.
If anything, Yaz and Eden are hyper-aware when it comes to their children, and despite sharing their lives on camera, Eden will not reveal her little boy’s face.
They are aware of the damage their jobs could cause to their little boys, Yaz previously said: “I think the internet’s got enough damage towards my little boy that he’s going to see one day. It’s all my fault.”
She added: “I’ll be hiding an iPhone from him until he’s 60.”
It’s easy to forget amid all the mess, the good the pair have done – Eden’s videos during the , where she sat and ate food while chatting to the camera, were lauded, and now Yaz’s sobriety journey has inspired others.
But can they avoid any more drama? Only time will tell – and as they’ve learnt only too well, the internet never forgets.
Yaz has been very open about her struggles online
Her sister Eden used to be known for her green hair 
