Google Gives Publishers a New Discovery Button
Google now lets publishers add an interactive Preferred Sources button to their websites, giving loyal readers an easier way to request more of their content in Search.
Content Marketing
Write for People, Then Make It Search-Friendly
SEO works best when it helps useful information get discovered. Start with what readers genuinely need, then optimise titles, structure, links and metadata for search.
Your Social Posts Can Now Reveal What People Are Searching For
Google Search Console can now show creators how Instagram, TikTok, X and YouTube content is discovered through Google, creating a new source of data for content planning.
Google Search Console Adds Generative AI Performance Reports
Google has introduced dedicated Generative AI performance reports in Search Console. Here's what the change means for publishers and why better measurement matters more than chasing new AI SEO tricks.