Google Tests Paying Publishers When Their Content Shapes AI Answers
Google is testing direct payments to selected publishers whose content materially contributes to AI-generated answers, with earnings tracked through Search Console.
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AI Search Has Not Made SEO Fundamentals Obsolete: What Publishers Should Focus on Now
AI Overviews and AI Mode are changing how people encounter information, but they have not made traditional SEO irrelevant. Google's current guidance says the strongest foundation for generative AI search remains surprisingly familiar: make content crawlable, useful, original, well structured and genuinely worth discovering.
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Google Gives Publishers a New Discovery Button
Google now lets publishers add an interactive Preferred Sources button to their websites, giving loyal readers an easier way to request more of their content in Search.
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Google Search Console Adds Generative AI Performance Reports
Google has introduced dedicated Generative AI performance reports in Search Console. Here's what the change means for publishers and why better measurement matters more than chasing new AI SEO tricks.
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