Who is Dragons’ Den star Susie Ma and what is her net worth?

SUSIE Ma was fired from The Apprentice in 2011, but later in the same year Lord Sugar invested in her company.

The went on to become the show’s wealthiest candidate and is now a guest Dragon on Dragon’s Den.

Who is Susie Ma?

, 37, grew up in Queensland and Cairns before moving to London at 13.

In 2011, she was the youngest person to appear on Dragons’ Den and made it to the final, but not long after being fired she secured investment from .

Susie has gone from selling her products on a stall at Greenwich Market at the age of 15, to being CEO of Tropic Skincare , a £77 million .

From the kitchen of the family’s home in Croydon, she experimented with the body scrub her grandma made in Australia.

She explained: “It was a blend of fresh sea salts that would exfoliate your skin, macadamia and jojoba oil, lemon myrtle to ward off mosquitoes, and then I added bergamot and eucalyptus to the first batch.

“I decided to call it Tropic just because the ingredients were from somewhere tropical.”

By the time Lord Sugar invested, she had already bought her mum a house, splashed out on an investment property, had “loads of savings”, and paid her way through university.

She exclusively told The Sun: “Tropic was turning over a lot of money back then and so we were already successful.

“Lord Sugar came in as a strategic move to and get that extra PR, which has been amazing for Tropic, and I don’t regret that for a second.”

But after working with him for 12 years, Susie realised she had “bigger ambitions” and decided to buy Lord Sugar out, seeing her .

On being on Dragons’ Den, Susie told the : “I’ve loved Dragons’ Den for years, to become a Dragon off the back of what I’ve built with Tropic was a real pinch-me moment.

“The show has always stood for belief – backing people with ideas, courage and ambition, and that really resonates with me.

“It felt like a rare opportunity to give back to the entrepreneurial community in a very tangible way.

“Beauty will always be my first love, but food is the industry that excites me most beyond that.

“I’m a huge foodie, and I’m endlessly inspired by founders who take something simple and turn it into a brand that people genuinely fall in love with.”

What is Susie Ma’s net worth?

According to the , Susie’s net worth is estimated to be in the region of £73million.

This meant she ranked in 9th place among the UK’s wealthiest beauty entrepreneurs.

Charlotte Tilbury, founder of her eponymous beauty company, was top of the list, with an estimated fortune of £350million.

When is Dragons Den on?

Series 23 of kicked off at 8pm on Thursday, January 29, 2026, with episodes airing weekly at the same time.

New episodes are also available to stream live on , and then for catch-up after they are shown on TV.

The new season features seasoned Dragons , , and ,

There’s also a new line-up of guest Dragons this season as well as Susie, including music mogul and rapper and beauty brand .