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Stray Kids’ Seungmin Officially Named Burberry’s Newest Brand Ambassador

Published on June 17, 2025 at 03:54 AM

British luxury fashion house Burberry has officially named Stray Kids’ Seungmin as its new brand ambassador!

On June 17, Burberry shared, “Seungmin breaks boundaries in both music and fashion, expressing his unique individuality. His authenticity, creativity, and innovative spirit deeply resonate with Burberry’s creative vision.”;

Daniel Lee, Burberry’s creative director, also remarked, “We’re thrilled to welcome Seungmin to the Burberry family. His passion and sense of style make us even more excited for what’s to come through our collaboration.”;

Seungmin commented, “It’s an honor to become an ambassador for Burberry, a brand with such rich heritage and a strong identity. I look forward to our journey ahead.”;

Alongside the announcement, Burberry unveiled photos of Seungmin effortlessly pulling off the brand’s signature pieces, including its iconic trench coat and a stylish check jacket. Check out the photos below!

Stray Kids' Seungmin Officially Named Burberry’s Newest Brand Ambassador 3

Congratulations to Seungmin!

Watch Stray Kids on “K-POP GENERATION”; below:

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