Traitors fans race to Primark for new autumn PJs & gown that let you pledge your allegiance ahead of Celeb show launch

Published on September 26, 2025 at 07:13 AM
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THE first-ever UK series of Celebrity Traitors is kicking off on October 8.

And if you’re one of the millions of viewers more than a little excited to you also need to head to your local – where there’s a new range perfect for while you watch.

A woman wearing a puffer jacket and smiling.Wendy was delighted when she headed to her local Primark and spotted the new Traitors range A woman holding up a dark teal blanket with the words "THE TRAITORS" in gold lettering.Daughter Annabelle was equally excited – particularly the hooded cloak “dressing gown” A woman holding up a dark teal plush wearable blanket with a gold Star Trek insignia.The cloak comes in a bottle green colour, with the famous hood and a zip up front A Black woman wearing a teal hooded zippered cape with a golden logo.The cloak also features arm holes, and is so “soft” and “well made”, Wendy said

Wendy is one such viewer, so was delighted when she spotted the new items in her local high street store.

“Look what I have just found in Primark!” Wendy began her TikTok video.

She got her “glamorous assistant”, daughter Annabelle, to help her show the new items, as she continues to recover from a nasty accident involving her hand and a blender.

The first item that’s sure to be a hit is a velour “dressing gown”, which has been made to look like one of the hooded cloaks worn by the Traitors

The £28 bottle green one-piece features said hood and arm holes, as well as a zip up front, and the Traitors symbol on one side.

“That’s really thick and soft. That’s really good quality,” Wendy said.

And if you’re also looking for something to wear underneath the “cloak”, there are some pyjamas on offer too.

You can even use the nightwear to pledge your allegiance too – as either a Faithful or a Traitor.

The first comes in black, with gold piping, and features “faithful” on the breast pocket, as well as “100% Faithful” on the back in gold.

While there’s another pair if you’re more of a Traitor.

Celebrity Traitors fans spot ‘giveaway clue’ that Jonathan Ross is a traitor - days before series start

This one comes in a bottle green colour, with “100% Traitor” written on the back.

Both pyjama sets are £22 each.

“Oh my God, I love them!” Annabelle declared.

“Look what I found in Primark!” Wendy captioned her video.

“Saw them last week,” one person commented on the clip.

“The faithful are gorgeous. I’d love the dressing down but I don’t do green.

How does The Traitors work and who hosts it?

first launched in the UK in 2022, after the Dutch format was acquired by the BBC.

is the show’s host, and has now hosted all three series to date.

How does it work?

It is a reality game show that involves 22 contestants, and some of them are chosen to be The Traitors.

The Traitors sees a group of contestants taking part in “the ultimate game of truth and deception”.

The group of contestants are competing for the chance to walk away with a huge cash prize.

While navigating through a series of challenges, the team are also tasked with figuring out who the Traitors are in the group (usually three contestants).

Each night, the Traitors gather to “eliminate” one of the Faithful, removing them from the competition

Meanwhile, the traitors can be “banished” if they’re successfully outed as a traitor by a faithful.

The winners of the show are either the Traitor who remains undetected or the Faithfuls if they successfully eliminate all the Traitors.

The prize sees the winner could get £120K.

“And I’m faithful! They are fab aren’t they.”

“OMG I need traitor PJs!” another insisted.

“I love these,” a third gushed.

has been on TV since 2022 but this is the first celebrity season, and it’s set to air Wednesday, October 8 at 9pm on One.

The Celebrity Traitors, hosted by , will be broadcast two nights a week, on Wednesday and Thursday evenings at 9pm – and can also be watched on BBC iPlayer.

Nineteen celebrities are taking part in the TV competition, including Paloma Faith, Jonathan Ross, Alan Carr and Tom Daley.

Teal pajamas with yellow piping and "Traitor" embroidered on the pocket, hanging on a rack.There are also PJs to wear underneath the cloak – with a choice of Faithful or Traitor Teal pajama set with "100% Traitor" in gold text.They feature “Faithful” or “Traitor” written on the breast pocket, with “100% Traitor” or “100% Faithful” on the back in gold A black long-sleeve pajama shirt with gold trim and the word "Faithful" embroidered on the pocket.The nightwear sets come in at £22 each, while the cloak is £28 A black shirt with "100% Faithful" written in gold on the back.So which would you choose? The cast of "The Celebrity Traitors" watching something shocking, with one man covering his mouth and a woman in an "I ♥ Me" shirt smiling.Alan Carr, Jonathan Ross and Paloma Faith are among the stars taking part in the first-ever UK celebrity version of the beloved BBC show Contestants on The Celebrity Traitors with blindfolds covering their eyes, seated around a large circular table.The series kicks off on October 8

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