Shoppers Can't Get Enough of Adorable Bow-Embellished Primark Christmas PJs—Selling Out in Just Hours!

Published on October 04, 2025 at 01:44 PM
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WHEN it comes to Christmas gifts, you can never go wrong with a cozy pair of pajamas.

There's a new style that has shoppers hurrying to their local stores, as they're so cute that they're selling out within hours.

A woman speaking while raising her index finger, possibly giving a warning or making a point.

Holly took to TikTok to encourage viewers to hurry to their local Primark after she “struck gold.”

A woman in a white hoodie with a gold zipper speaking and gesturing with her right hand.

She knew the moment she laid eyes on the pajamas that she had to have them.

Person holding up white pajama bottoms with red ribbon and bow patterns.

The incredibly soft pajamas are ideal for Christmas—perfect for yourself or as a gift.

Holly urged fashion enthusiasts to “run” to the high street store to grab a pair of these super soft pajamas.

“When I say you need to listen carefully, I mean it,” she began her TikTok video.

“You all need to rush to Primark.

“Put on your trainers, put on your Crocs, switch them to sports mode, and head to Primark!”

Holly realized as soon as she saw the £17 boyfriend pajamas—cream with stripes of red ribbon bows—that she’d “struck gold.”

This was confirmed when she spoke to a sales assistant at the store, who mentioned they had just arrived that morning and were already sold out.

“Prepare to sprint to Primark because I believe these are going to go viral, like next-level viral,” she excitedly shared.

“I haven't seen anyone post about them yet. I’m telling you, run, run to Primark.

“Tap into your old PE skills and get down there.

“You can thank me later; it's all good. We don’t gatekeep here!”

Primark launches a new collection perfect for watching Celebrity Traitors.

The comments section filled up quickly with people expressing gratitude to Holly for the video, with one commenter writing: “Omgggggg they’re amazing!”

“Well done, hun, good find – I’m off lol!”

“You better believe I grabbed these off the rack yesterday,” another added.

“Gorgeous!”

“Just got mine; such nice material,” a third enthusiastically shared.

“I mean—I didn’t realize I needed another pair of pajamas until now!” someone else remarked.

Why Primark is Excellent for Looking Expensive on a Budget

By, Fabulous Fashion Editor

As someone who often grabs a last-minute outfit from Primark for a night out, it's about time celebrities started to catch on, too.

For as long as I can remember, Primark has been my go-to for those “I have nothing to wear” moments, rushing in at the last minute to find something perfect.

And I’m certainly not alone—on any Friday or Saturday night, you’ll find plenty of shoppers doing the same right before closing time.

Regardless of the situation, Primark consistently delivers.

Now, Rita Ora is leading the charge, demonstrating that you can achieve a designer-worthy look without spending a fortune at high-end retailers.

While Rita isn’t rushing in last minute for a red carpet outfit, she’s proving that you can attain the same high-impact style for much less.

Looking stunning in her tailored suit alongside her mum Vera, Rita fit right in with other A-listers adorned in Prada, Dior, and Victoria Beckham—if anything, she looked even better than some of the attendees at The Fashion Awards.

With Myleene Klass and Roxy Horner already hopping on the Primark bandwagon, I’m sure more stars will follow suit soon enough.

“Unreal!!” another commenter wrote.

“So glad you showcased these; I’ll rush to Primark tomorrow!”

Others noted that there’s also matching bedding in the Christmas bow print available at Primark.

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