AS she stepped out at Wimbledon this year, Tess Daly fans did a double-take.
Standing alongside the TV presenter was her glamorous daughter, Phoebe, 21, who looked every inch as glam as her TV host mum. Now, she is gaining a legion of fans online thanks to her enviable jet-setting snaps and stylish outfits and is now set to
Tess Daly was joined at Wimbledon this year by her lookalike daughter Phoebe Kay Credit: Getty
Phoebe has racked up over 27,500 followers thanks to her glam snaps online Credit: Instagram
The daughter of now-separated Tess and is currently studying acting at New York Film Academy, but frequently flies home to be with her and family.
Megan Dooley, Head of Brand at TAL Agency , tells The Sun: “Phoebe is at an interesting point in her career trajectory; not only is she benefitting from increased visibility – something every public figure wants – but she also doesn’t appear to be chasing it out of desperation.
“Growing up with two of the country’s most recognisable TV presenters as parents means there’s naturally going to be some public curiosity, but how she chooses to build on that attention will be even more interesting.
“The most successful ‘next gen’ personalities are those who subtly shift the conversation away from their parents, and towards who they are becoming as an individual – without some big drama or scandal.”
But what do we know about the stunning star-in-the-making, who has racked up 27,500 followers…
MODEL JOBS
Phoebe modelling for her mum Tess’ swimwear brand, Naia Beach Credit: Not known, clear with picture desk
Aside from her acting, Phoebe has followed in her mum’s career footsteps and .
Proving that she’s her mum’s biggest cheerleader, she was seen posing in bikinis from her Naia Beach line.
The beach brand was founded by Tess and her pal Gayle Lawton back in 2021, aiming to help women feel confident and comfortable.
Speaking of her modelling potential, the PR expert adds: “If Phoebe continues to share her own interests, develops her own personal style, and remains selective about partnerships and opportunities, then she’s got a great chance of building a valuable personal brand.
“This could open the door to partnerships with fashion, beauty and lifestyle brands, media opportunities and ambassador roles, allowing her to establish herself as a recognisable name away from being Tess Daly’s and Vernon Kay’s child.”
FLYING THE NEST
Earlier this year, Phoebe relocated to New York to study acting Credit: TIKTOK
Blonde beauty Phoebe, who has to former Strictly host Tess, announced that she had quit the UK earlier this year, dancing in a video with the Empire State Building in the background.
Phoebe captioned it: “NYC has my hearttt! Lucky to call it home for a while.”
It appears she’s following in her mother’s footsteps, as Tess also lived in NYC for five years during her modelling days in the 90s.
PR expert Megan adds: “By associating her brand with aspirational moments – like Wimbledon and documenting life in New York – she’s positioning herself as someone worthy of following in her own right.”
JETSET SUMMER
During her time across the pond, Phoebe has squeezed in some sun-soaked trips Credit: Instagram
Not just sticking to New York during her acting studies, she shared snaps from Montauk, as she holidayed with pals in the swanky Hamptons district earlier this month.
posed on a restaurant’s outdoor terrace, overlooking a marina, and later added snaps from a beach, with her posing in a red co-ord and heels.
In her happy caption, she wrote: “It’s a Hamptons Summer.
“I miss the beach already, white party, dancing all summer long”.
She added that the marina restaurant was the “best view from the road trip I ever did see”.
MYSTERY MAN
Phoebe went official online with a mystery boyfriend a matter of weeks after her parents split up in May Credit: TikTok/phoebeekay
Phoebe just days after her parents announced
Tess and Vernon tied the knot in 2003 after meeting at a Christmas party in 2001, and are also parents to Amber, 16.
, however, seems to be incredibly loved up and couldn’t help but gush as she
In a video, the aspiring actress was seen walking around the streets of New York wearing a black mini skirt, knee-high boots and a short-sleeved top.
Heading towards a road crossing at night, Phoebe wraps her arm around the neck of her mystery man as he scoops her up into his arms in a romantic gesture.
She wrote: “Maybe a year late to the trend, but NYC understood the assignment.”
It’s unknown whether the new boyfriend has met Phoebe’s parents – and she didn’t identify him by name in the TikTok.
Fans of the nepo baby expressed their excitement in the post’s comments section, with one user writing: “hard launch…”
A second shared: “Hello?!?!?!?!”
A third added: “Love it.”
LOWKEY CHILDHOOD
Phoebe’s parents, Tess and Vernon, are keen for her to have a down-to-earth upbringing Credit: Instagram
Until she turned 18, Phoebe and her sister were kept firmly out of the public eye at their parent’s insistence, as Tess had been keen for them to enjoy a normal childhood.
However, Phoebe made her debut in 2023, accompanying her father to a film premiere in London.
In an interview with MailOnline in 2021, Tess explained that she and her husband had worked hard to keep the girls “grounded”.
She said: “They have good morals and respect others. It’s everything.
Phoebe with mum Tess during her Strictly hosting duties, before she stepped back from the role Credit: instagram/@phoebeekay
“They build their self-esteem via you. It is so important to us to keep them grounded.
“It has never been about us at home – it is about them and their lives and us as a family.
“Phoebe didn’t even know I worked on TV until she was about seven!
“She had no idea until she saw me once and said, ‘There’s my mum!’ She just thought I went to work on a Saturday because to them it is work.”
KEEPS FAMILY NAME PRIVATE
Phoebe admitted she often doesn’t tell people about being the daughter of Vernon and Tess Credit: Instagram
There’s also the worry of meeting people who will use her for her connections, so she doesn’t tell new friends about her famous mum and dad.
She explained to: “I don’t go into it.
“People don’t know, and I love that. I want to create my own path.”
Megan praised the approach and says: “In today’s celebrity landscape, audiences connect more with celebrity personalities that they can identify and grow with.
“And at just 21 years old, Phoebe has time on her side. If she continues to build her profile naturally rather than trying to fast-track it, then I think it will be well worth the wait and effort.”
Eze Chidiebere Paul
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