PETE Wicks is taking on his girlfriend Olivia Attwood with a rival ITV reality show.

The star is teaming up with his close pal for a brand new programme all about male self-improvement and cosmetic surgery.

Sam Thompson and Pete Wicks posing together at the TRIC Awards 2025.Pete Wicks has landed a brand new TV show with Sam Thompson Credit: Splash Olivia Attwood on a couch with her mouth open in a surprised expression.He will be rivalling Olivia Attwood’s programme The Price of Perfection Credit: ITV

It looks to directly rival his girlfriend Olivia’s series The Price of Perfection, which has become a runaway success for the network.

The three-part series, Sam and Pete: Dying To Look Good, will air on and ITVX and follow men who are dying to achieve the perfect look.

It will see them meet men who take part in the trend known as ‘looksmaxxing’ as well as cosmetic surgery and ‘biohacking’.

In the series, Sam and Pete will also try out the various different treatments and try and understand the pressures on men to look good and the rising standard in beauty and physical perfection.

Sam Thompson and Pete Wicks holding their award for Best Podcast at the Tric Awards 2026.Their series will see men striving for physical perfection Credit: PA Pete Wicks and Olivia Attwood posing together at The BRIT Awards 2025.The couple will now become TV rivals Credit: Getty

Olivia is currently three series deep into The Price of Perfection in which Olivia explores various cosmetic surgery procedures to see how far people are willing to go to achieve their desired look.

It means the boyfriend and girlfriend duo will be competing against one another with their new programmes.

It is Sam and Pete’s latest project together after establishing themselves as a media double act.

They first met when they were both looking for love on ‘s .

Since then, they have hosted podcast Staying Relevant as well as various social media livestreams with one another.

Pete also hosts a weekly radio show on Kiss FM with girlfriend, Olivia.