May Variety Show Brand Reputation Rankings Announced

Published on May 27, 2025 at 02:47 PM

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from March 6 to April 6.

“Home Alone”;; (“I Live Alone”;;) continued its reign at the top of the list this month with a brand reputation index of 5,739,476. High-ranking phrases in the show’s keyword analysis included “Park Na Rae,”;; “Kian84,”;; and “Park Ji Hyeon,”;; while its highest-ranking related terms included “reveal,”;; “honest,”;; and “return.”;; The program’s positivity-negativity analysis also revealed a score of 91.20 percent positive reactions.

“Running Man”;; held onto its spot at second place with a brand reputation index of 4,273,187, marking a 2.59 percent increase in its score since April.

“How Do You Play?”;; rose to third place with a brand reputation index of 3,801,565, marking a 19.15 percent increase in its score since last month.

“My Little Old Boy”;; came in at a close fourth with a brand reputation index of 3,799,338, marking a 12.86 percent rise in its score since last month.

Finally, “Knowing Bros”;; (“Ask Us Anything”;;) rounded out the top five with a brand reputation index of 3,230,997, marking a 6.37 percent increase in its score since April.

Check out the top 20 for this month below!