DARTS sensation Luke Littler has helped double the fortunes of the firm behind his stratospheric career — taking them to £100million.
Arrows giant Target , which signed up “The Nuke” when he was 12, has seen sales rocket across the globe thanks to the “ effect”.
Parent company Elysian Holdings Ltd saw turnover jump from £53.7million to £106.4million last year — including a doubling of gross profits to £57.4million — as fans bought official Littler gear.
The Professional Darts Corporation World No1’s rise has sparked an international obsession with the game, triggering massive demand across new markets such as China where the firm pocketed £12.1million alone.
An even bigger profits surge is expected this year as demand for tickets outweighs venues’ capacity and viewing figures on are off the charts.
His fanbase has grown since, aged 17, he won the 2025 World Darts Championship title.
Littler, of Warrington, Cheshire, defended it this year, taking the WDC’s first £1million prize pot.
Target Darts, which was founded in a London pub in 1973, controls the manufacture and sale of all his signature replica darts and merchandise.
It supplies darts and boards worldwide and makes bespoke products for dozens of other top players, including 16-time world champion .
In January, the Essex-based outfit announced a new long-term contract with Littler worth around £20million.
Chairman Garry Plummer, 62, who snapped up Littler after watching him at a youth world championship, said: “We’d never taken on someone so young, but I saw something special in him.
“Watching him grow since, as both a player and a person, has been a privilege. His achievements on and off the oche have been remarkable.”
