LEWIS HAMILTON released a “proud” statement as he announced the launch of a new business venture.
The Formula One legend has so far struggled to replicate his Mercedes success with Ferrari.
And Hamilton is now looking for a big hit away from the racing track.
He is yet to finish on the podium for his new side.
While things got even worse at the weekend as he crashed out at the Dutch Grand Prix.
Expectations are now high when Hamilton turns out for Ferrari at Monza for the Italian Grand Prix.
And he is already 200 points off leader Oscar Piastri following nine races.
But in the meantime, the seven-time world champ has announced the launch of a new business venture.
He currently has a lot of interests, including film production company Dawn Apollo Films, a clothing company, and Almave – his non-alcoholic tequila brand.
Now, the Brit has told fans that Project 44, his organisation which handles all his career and business ventures, has now been rebranded as Lewis Hamilton Ventures.
Hamilton released a statement confirming the move and revealed he was excited about the future of his enterprise.
He said: “I’m proud to introduce you all to LEWIS HAMILTON VENTURES, the organisation (previously known as Project 44) that houses and manages all aspects of my career and business ventures.
“While my main focus is racing, this dedicated team support me in delivering results and overseeing all the activity off the track.
“We have been growing over the last 18 months and this re-launch really highlights our commitment to excellence, growth and learning.
“I’m thrilled with the team I’ve put together.
“Their focus and commitment deeply inspire me and I look forward to seeing what more we can achieve together.”
