LABOUR is facing mounting pressure to delay new gambling checks after an early supporter warned they could backfire.

Dr James Noyes, who once championed affordability rules, has urged Culture Secretary to pause the rollout immediately.

Richie McLernon riding Montregard (green/gold) clear the last to win The Ladbrokes Best Odds Guaranteed In Racing Handicap Chase.Labour is facing mounting pressure to delay new gambling checks after an early supporter warned they could backfireCredit: Getty Lisa Nandy, Secretary of State for Culture, Media and Sport, in a black coat and plaid skirt.Expert Dr James Noyes, who once supported the new checks, has urged Culture Secretary Lisa Nandy to pause the rollout of the new affordability rules immediatelyCredit: Getty

The policy expert warned in a letter seen by The Guardian the plans are being pushed ahead without proper scrutiny or clear evidence they will work.

Mr Noyes said the checks were a “worthy idea in principle” when first proposed, but only on the understanding they would be “non-intrusive” and backed by stronger protections for punters.

He said they were meant to stop serious harm without getting in the way of “the majority of gamblers from engaging in a lawful activity which involves inherent risk, economic agency and their own “.

The intervention piles pressure on the Commission, which has yet to publish results from its pilot scheme.

Illustration of The Sun newspaper's "Save Our Bets" logo with a jockey on a racehorse and a football player.The Sun’s campaign

Racing bosses fear the rules could cost the sport tens of millions as bettors refuse to hand over personal financial details.

The Conservatives, when in .

The Sun’s campaign has been highlighting the effects of government measures on the industry.