EEyesterday became the first major UK mobile network to launch a dedicated under-18s phone plan.
The move will - depending on the age of the youngster - with different protection levels.
The new “Safer SIMs” offer content filters, scam call protection, spend caps and data controls designed specifically for young users.
More than 400EEstores nationwide will now also offer bookable with trainedEEGuides.
AndEEis launching ‘The P.H.O.N.E Chat’,a set of in-store and online resources to help parents talk to their children about owning a smartphone.
The announcement follows research showing that 52 per cent of parents feel ill-equipped to guide their children’s phone usage.
Meanwhile, aged 11-17 admit to hiding online activity.
TV presenter Konnie Huq, who is a brand ambassador, said the plans felt “like her mum in the old days”.
Carolyn Bunting MBE, Co-CEO at Internet Matters said: “Many parents tell us that they are overwhelmed when it comes to online safety for their children, and don’t know where to start.
“We also know that parents find it awkward to talk about it with their children.
“These initiatives from EE are positive steps to support families as the digital world continues to evolve and play an ever-increasing role in children’s lives”.
The restrictions will apply as long as users don’t use wifi.
Claire Gillies, CEO of BT Group’s Consumer Division, said: “Our new initiatives and resources are of their child’s adolescence, so they can safely and confidently make the choice about smartphone usage that is right for them and their family.”
