July Movie Star Brand Reputation Rankings Announced

Published on July 30, 2025 at 04:58 PM

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from June 15 to July 15.

The cast of the hit series “Squid Game 3” swept the top three spots on this month’s list. Star Lee Jung Jae led the pack, topping the list with a brand reputation index of 5,846,621 for July. High-ranking phrases in his keyword analysis included “Squid Game,” “Netflix,” and “Seong Gi Hun,” while his highest-ranking related terms included “record,” “meaningful,” and “grow.” Lee Jung Jae’s positivity-negativity analysis also revealed a score of 92.58 percent positive reactions.

Lee Byung Hun took second place for the month with a brand reputation index of 5,226,858, while Yim Si Wan followed in third place with a score of 3,926,750.

Lee Sun Bin ranked fourth for July with a brand reputation index of 3,750,493, and Son Suk Ku came in at a close fifth with a score of 3,628,383.

Check out the top 30 for this month below!

  1. Lee Jung Jae
  2. Lee Byung Hun
  3. Yim Si Wan
  4. Lee Sun Bin
  5. Son Suk Ku
  6. So Ji Sub
  7. Kang Ha Neul
  8. Gong Myoung
  9. Lee Jun Hyuk
  10. Song Joong Ki
  11. Go Youn Jung
  12. Gong Yoo
  13. Lee Dong Wook
  14. Kim Hye Soo
  15. Park Bo Young
  16. Jung Hae In
  17. Han Ji Min
  18. Lee Jae In
  19. Yoo Hae Jin
  20. Ma Dong Seok
  21. Shim Eun Kyung
  22. Lee Jong Suk
  23. Jeon Yeo Been
  24. Cha Seung Won
  25. Go Soo
  26. Lee Je Hoon
  27. Park Seo Joon
  28. Kim Tae Ri
  29. Son Ye Jin
  30. Kim Da Mi

Watch Lee Jung Jae in “ Deliver Us from Evil ” on Viki below:

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And check out Lee Byung Hun’s film “ Concrete Utopia ” here:

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Or watch Yim Si Wan in “ Boyhood ” below!

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