“IBIZA Final Boss” Jack Kay shot to viral superstardom just by boogying with a bombastic bob.
Here we get to know the woman behind the man with the ultimate game face, Alisha Cook.
Who is Jack Kay’s girlfriend Alisha Cook?
The girlfriend of iconic Brit raver Jack Kay , affectionately known as the “Ibiza Final Boss”, has made herself known following her boyfriend going viral.
In early August 2025, Jack shot to fame when a video of him grooving away on the party island gained millions of views.
With a perfect bowl of hair, chunky gold chain, huge sunglasses and glowing white teeth, the 26-year-old’s look immediately caught the public’s attention.
A flood of memes followed — and the “ Ibiza Final Boss” was born.
Alisha Cook has since come forward to reveal she is Jack’s girlfriend.
According to her LinkedIn , the 23-year-old from Durham works as a social media co-ordinator and debt collector.
The footage that kicked it all off was a clip of just a few seconds posted to social media by an Ibizan clothing brand.
Jack could been seen swaying around, lost in the music, with perfectly manicured hair, wearing a black vest and sunglasses.
His lid has been compared to a host of pop-culture icons, ranging from from Ringo Starr to a Lego man.
After becoming one of the most famous faces in Ibiza, Jack dramatically revealed his true identity in a video for The Ibiza Times.
Sporting a thick Georgie accent, he declared: “I am the Ibiza final boss. Jack Kay. Get to know.”
And Jack has been soaking up his 15 minutes of fame ever since.
He’s found himself an agent and launched a dedicated Instagram account, which has already racked up almost 30,000 followers as of August 8, 2025.
Jack also posted an Instagram story to explaining the whirlwind journey he’s already been on, from obscurity to viral superstardom.
He wrote: “Appreciate all the love and messages off everyone I will get back to everyone quick as I can it’s just a lot for me to take in at the moment.
“I am just a normal person from Newcastle it’s crazy stay locked in got some big news coming.”
He also revealed that he was heading back to the UK on August 6, 2025 — but returned the very next to Ibiza for some “big parties”.
Alisha shared a series of clips on TikTok captioned: “POV ya boyfriend’s now known as the Ibiza final boss”.
In them, the pair can be seen embracing on a beachfront, with Jack sporting his now-famous attire.
Another snap shows him giving her a tender kiss on the cheek.
