OVER 100 firefighters are tackling a massive blaze that has engulfed a factory in Birmingham.
Witnesses reported spotting huge plumes of smoke billowing from the four factory units on Great Bridge Street in Great Bridge at around 10.40am today.
West Midlands Fire Service sent 19 fire engines plus specialist vehicles and crews to the scene to battle the blaze.
Members of the public are being told to avoid the area and several homes nearby have been evacuated.
There have been no reported casualties.
A West Midlands Fire Service spokesperson said: “We have 15 crews in attendance at Great Bridge Street, Great Bridge, where they have responded to a Factory Fire.
“Please avoid the area, where possible.”
At 5.30pm the fire service took to X to provide an update on the roaring fire.
“Crews remain at at Great Bridge St, West Brom tackling a fire involving tyres in a factory.
“Please keep doors and windows closed if you live nearby, due to smoke. Avoid the area where possible; multiple road closures are in place.”
They said the four factories have all been affected, including a large supply of tyres.
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