A BRIDE- to-be has revealed how she boosted her hair growth in just a month thanks to a budget beauty buy from Boots.
TikToker Kavita, who posts under @itskavita_k, shared the routine she has been following in the run-up to her wedding.


She told followers: “I’m just a bride-to-be who wants thicker and fuller hair on her wedding day.”
Her secret weapon is the new Elvive Hair Growth Boosting range, which includes a shampoo, conditioner and scalp serum.
Kavita said: “I can already see my is stronger and I’m starting to see new hair growth too.”
Where can I buy it?
The star of the show is the Growth Boosting Serum, currently on sale at for £8.50, down from its usual £17.
For those wanting to try the full set, is currently selling the Growth Boosting Trio for £21.49, half its usual £43 price tag.
The product can be applied daily without needing to wash it out, making it an easy step to add into a routine.
Kavita explained that she has been using the serum consistently for four weeks, styling her hair as usual afterwards.
She claimed the results speak for themselves, with visible new baby hairs sprouting along her hairline.
The formula is packed with key ingredients including aminexil, niacinamide and ginger extract.
These are designed to reinforce existing strands, improve scalp health and encourage new growth.
According to L’Oréal, the combination helps increase hair density while leaving locks stronger and fuller.
Social media buzz
The buzz comes after other creators spotlighted similar growth-boosting products from L’Oréal, hailing them as .
TikTok hair expert Sophia, aka Sofia Hair Health , has revealed the miracle buy could be giving posh £49 Kerastase Genesis a run for its .
Sofia, a 24-year-old researcher from , isn’t just another influencer flogging the latest fad. She’s lived it.
At just 21, she started losing her hair, not just a few strands here and there, but actual .
“I’d wake up and see more scalp than hair,” she revealed.
“Then I spotted actual bald patches. I felt like I was disappearing.”
Eventually diagnosed with , a genetic condition that causes thinning hair, usually in older women, Sofia was told there was no cure, only ongoing treatments that might help slow it down.
But instead of giving up, she threw herself into studying hair biology and researching every treatment under the sun.
Now, three years on, are proof her efforts paid off.
Dupe product?
The hair expert has now put fans onto a humble bottle of L’Oréal Elvive Hair Growth Serum with Aminexil.
Both Elvive and Kerastase are owned by beauty giant L’Oréal, and according to Sofia, they share more than just a parent company.
She points out that the product also has other key ingredients you’d find in Kerastase, like caffeine and niacinamide, which are both great for stimulating growth and improving scalp .
But here’s where it gets really interesting, L’Oréal reportedly disclosed the concentration of aminexil in Elvive’s serum as 1.5%.
In contrast, they’ve kept quiet about the concentration in the pricier Kerastase Genesis .
More hair growth recommendations
This isn’t the only product shoppers are raving about.
Several shoppers who have experienced for a variety of reasons are claiming to have f.
The Weleda Rosemary Revitalising Hair Tonic is usually £13.95 but is currently on offer for £10 at Boots.
Meanwhile, a woman on Mounjaro facing for less than 90p a day.
Gain Capsules, packed with like biotin, zinc and organic pea shoot extract, are now being recommended by hair pros to tackle the sudden shedding linked to from jabs like Mounjaro.
Everything you need to know about hair loss and thinning
Anabel Kingsley, Brand President and Lead Trichologist at Phillip Kingsley , spoke to exclusively.
How many people experience it?
Hair thinning (aka female/male pattern hair loss) and hair shedding (aka telogen effluvium) are incredibly common. Telogen Effluvium probably impacts everyone at some point in their lifetime, while it’s estimated pattern hair loss affects 50% of men by age 50, and 40% of women by aged 50. However, everyone’s hair changes and loses some diameter with age.
Why does it happen?
Female and male pattern hair loss are largely genetic. It occurs when hair follicles on the scalp slowly miniaturize and start to progressively produce shorter and then finer hairs. In men, it is caused by a sensitivity of hair follicles to testosterone/ dihydrotesterone (DHT). This can also be the case with women but isn’t always.
TE occurs in response of some sort of underlying imbalance or metabolic shift. As hair is non-essential tissue, your hair follicles are very sensitive to general health as your body gives hair last priority. When something is imbalanced, or you are unwell, more hairs than usual exit the growth (anagen) phase of the hair growth cycle, rest for 3 months (called telogen) and then shed.
Common triggers are rapid weight loss, low calorie diets, thyroid disorders, iron and ferritin (a protein that stores iron) deficiency, lack of Vitamin B12 and Vitamin D, certain medications, intense stress, stopping or starting an oral contraceptive pill and high fevers. Due to the length of telogen, telogen effluvium doesn’t occur right after the causative event – it happens anywhere from 2-4 months later.
How much hair can someone be expected to lose?
With TE, you can lose up to 3x your ‘normal’ amount each day. It’s normal to lose up to 150 hairs per day, and with TE you may see between 300-400. Up to 50% of hair can be lost with shedding, but the good news is that it’s temporary and hairs should grow back as before once the underlying cause is addressed. With pattern hair, it depends.
Men can go almost completely bald, whereas women usually experience a more spread-out loss of hair over the top of their scalp. As pattern hair loss is progressive, early treatment is so important as this allows you to maintain as much hair density as possible.
Costing £36.99 for a month’s supply, around 92p a day, the capsules are being used by professionals in hair recovery treatment plans.
Elsewhere, beauty fans are raving about ‘hair syrup’ that takes locks from dry & broken to long & flowing.
Grows-Mary from Hair Syrup is the ultimate pre-wash treatment that helps to bring life back to , and invigorate the .
The brand offers high quality hair oil products that deliver fantastic results, giving your hair a healthy coat of shine and promoting new growth.